Company news

Share this article:
Schering-Plough and GlaxoSmithKline have awarded the consumer advertising business for Levitra to Havas' Euro RSCG Life following a competitive pitch, according to an AdWeek report. The incumbent agency, Omnicom's BBDO, did not participate in the pitch, AdWeek reported. The assignment has passed through many hands since the launch of the drug five years ago. Before BBDO, the account was handled by Publicis' Saatchi & Saatchi Consumer Healthcare and WPP's Quantum Group. 
Share this article:
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

AstraZeneca takes on pediatricians

The American Academy of Pediatricians says an AstraZeneca drug for preemies should be used less often, and the drugmaker is fighting back with an ad campaign that says the new guidelines put too many at risk.

UK generic use soared in 2013

Generics made up almost 75% of prescriptions in the United Kingdom last year.

GSK refutes consumer spin-off rumor

The company refutes a Financial Times rumor that one was happening soonish.