Company news

Share this article:
Schering-Plough and GlaxoSmithKline have awarded the consumer advertising business for Levitra to Havas' Euro RSCG Life following a competitive pitch, according to an AdWeek report. The incumbent agency, Omnicom's BBDO, did not participate in the pitch, AdWeek reported. The assignment has passed through many hands since the launch of the drug five years ago. Before BBDO, the account was handled by Publicis' Saatchi & Saatchi Consumer Healthcare and WPP's Quantum Group. 
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

Apple selfies spur diabetes donations

Jazz apples has launched a Crunch to Contribute campaign to raise money for one of two diabetes associations.

Baxter seeks Cambridge, Mass. HQ

Illinois may be tempted to offer tax incentives for the firm to stay put.

FDA wants Alexion to clean up

FDA inspectors have cited the manufacturer of the rare-disease drug Soliris (eculizumab) for poor manufacturing practices.