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Publicis Healthcare Communications Group expanded its Asia Pacific footprint with its acquisition of Australian healthcare communications agency Reed Weir Communications. The Sydney-based firm, which counts GlaxoSmithKline, Eli Lilly and Bayer HealthCare among its clients, will maintain its brand and leadership.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.