Company news

Share this article:
The Larry King Cardiac Foundation has tapped Momentum Wellness, a unit of Interpublic's McCann Worldgroup, to handle marketing and partnership development in support of its Health Across America program, which provides funding for cardiac procedures and screening to the uninsured.

LyonHeart Communications is partnering with Kazaam Interactive, a digital marketing agency whose lead partners were founders of Johnson & Johnson's internal digital solutions team. New York-based LyonHeart is part of Omnicom's TBWA\WorldHealth network.

Spectrum Science Communications, a Washington, DC-based health and science communications shop, is rebranding as Spectrum. The company, which recently opened an office in New York, has also launched a partnership with health policy and financing boutique firm Simon & Company.

B&Y Communications is merging with Rosica Strategic Public Relations, a PR, branding and cause marketing company. B&Y's Susan Youdovin, Kathryn Kempf and Marybeth Nibley will serve as Rosica's healthcare division.
Share this article:
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

AstraZeneca takes on pediatricians

The American Academy of Pediatricians says an AstraZeneca drug for preemies should be used less often, and the drugmaker is fighting back with an ad campaign that says the new guidelines put too many at risk.

UK generic use soared in 2013

Generics made up almost 75% of prescriptions in the United Kingdom last year.

GSK refutes consumer spin-off rumor

The company refutes a Financial Times rumor that one was happening soonish.