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WebMD announced a partnership with Boots UK Limited, a pharmacy-led health and beauty retailer in the United Kingdom. The partnership will include a consumer health and wellness online portal in the UK. The service is expected to launch in the second-half of 2009.

 

Investor and public relations firm The Ruth Group (TRG) announced the expansion of its communications consulting service to include healthcare marketing. TRG appointed Scott Lerman to lead the new team, as vice president. Lerman has previously worked for several PR firms, such as Burson-Marsteller, Rowland Communications and Ketchum, and has experience on healthcare brands such as Novo Nordisk's portfolio of insulin products and AstraZeneca's respiratory franchise.

 

Healthcare marketing and public relations firm Dodge Communications has announced two new contracts: Lippincott Williams & Wilkins, a professional healthcare publisher, and Chamberlin Edmonds, a patient advocate group.

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The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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