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Advertising shop imc² launched imc² health & wellness, a full service agency focused on brands in the pharmaceutical, biotech, device, medical education, healthcare and wellness industries. The healthcare practice was formalized in response to industry's challenging marketplace, according to a statement. imc² health & wellness' clients include GSK, Pfizer, Shire, Serono, J&J, Millennium Pharmaceuticals, and others.

MediZine, a consumer health publisher, announced the acquisition of HealthCommunities.com, a condition-specific online patient education network of 30 websites. According to a statement, the group of sites attract over 1.5 million unique visitors, and are used by over 2,300 practicing physicians.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.