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Strange bedfellows PhRMA and Families USA are launching TV ads featuring Hillary Clinton health plan antagonists Harry and Louise arguing in favor of healthcare reform. The multi-million dollar TV campaign debuts this weekend on national cable and network news programs as well as Sunday talk shows and will run for at least three weeks.
 
Physicians World Speakers Bureau is launching a "next generation" web application for management of speakers bureau-related activities aimed at helping clients keep compliant with regulatory requirements.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.