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Strange bedfellows PhRMA and Families USA are launching TV ads featuring Hillary Clinton health plan antagonists Harry and Louise arguing in favor of healthcare reform. The multi-million dollar TV campaign debuts this weekend on national cable and network news programs as well as Sunday talk shows and will run for at least three weeks.
 
Physicians World Speakers Bureau is launching a "next generation" web application for management of speakers bureau-related activities aimed at helping clients keep compliant with regulatory requirements.
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This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.