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Bristol-Myers Squibb will acquire Medarex, a biopharma focused on antibody-based therapeutics for the treatment life-threatening or debilitating diseases, for $2.4 billion. The deal includes full ownership of ipilimumab, a melanoma treatment in phase 3, which BMS called a potentially “important contributor to…future growth,” in a statement.

Digital detailer Physicians Interactive has acquired Skyscape, a mobile health information provider. Skyscape's user base exceeds one million medical practitioners, according to a release. Terms of the deal were not disclosed.

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The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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