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Healthcare Data Solutions launched PharmacyPRO, a new database allowing marketers to reach over 160,000 pharmacists and pharmacy decision makers directly, according to a company statement. PharmacyPRO offers address validation, telephone numbers, fax numbers and over 37,000 pharmacist email addresses, the statement said.

Women's Oncology Research and Development tapped the Indianapolis-based Publicis USA office for an educational outreach campaign, the New York Times reported.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.