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AstraZeneca is promoting Crestor by encouraging Americans to get their cholesterol checked and speak with their doctors during September, which is national cholesterol education month. A multimedia release this morning directs traffic to a variety of websites, and a National Cholesterol Education Month Fact Sheet.   
 
Sudler & Hennessey opened an office in Moscow, Russia, through a partnership with AG Loyalty Moscow. S&H's Moscow office will provide market development services specializing in pharmaceutical, PR and social programs, according to a company statement. Irina Volkhonskaya is managing director of the Moscow office.

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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.