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AstraZeneca is promoting Crestor by encouraging Americans to get their cholesterol checked and speak with their doctors during September, which is national cholesterol education month. A multimedia release this morning directs traffic to a variety of websites, and a National Cholesterol Education Month Fact Sheet.   
 
Sudler & Hennessey opened an office in Moscow, Russia, through a partnership with AG Loyalty Moscow. S&H's Moscow office will provide market development services specializing in pharmaceutical, PR and social programs, according to a company statement. Irina Volkhonskaya is managing director of the Moscow office.

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This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.