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IMS Health launched Ask IMS, a web-based service offering low-cost, entry level strategic market intelligence to newer biopharma firms and startups. The offering, says IMS, provides country specific data on sales and prescribing trends, primary disease treatments and promotion activities in specific markets.
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This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.