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IMS Health launched Ask IMS, a web-based service offering low-cost, entry level strategic market intelligence to newer biopharma firms and startups. The offering, says IMS, provides country specific data on sales and prescribing trends, primary disease treatments and promotion activities in specific markets.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.