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Pivot Healthcare, a new full-service healthcare agency started by former executives of Lowe Healthcare's Pace unit, is working on projects within the managed care unit of Daiichi Sankyo and on relationship marketing for Ion Healthcare, which treats and counsels people diagnosed with sleep apnea. Pivot launched last fall. The agency also recently won its first pitch and is agency of record on an upcoming undisclosed product launch.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.