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CommonHealth Consumer Group (CCG) has announced the launch of EvoLogue, a full-service consumer agency that will provide insight-driven behavioral-marketing services to help improve the dialogue between consumers and healthcare professionals. The EvoLogue name "is a synthesis of the words 'evolving' and 'dialogue,'" said Meg Columbia-Walsh, managing partner and president of CCG, EvoLogue and eBusiness. "The name reflects our belief in the centrality of the healthcare professional-consumer dialogue to improving compliance, persistency and outcomes with both prescription and over-the-counter brands. And it conveys our commitment to providing superior strategic, multichannel communications, including advertising, CRM, interactive and proprietary behavioral-marketing services." The EvoLogue brand roster includes assignments from AstraZeneca, Pfizer, Merck, Johnson & Johnson, Novartis and Genentech. EvoLogue senior staff includes Shelagh Brooke, director of strategic planning; Mark Robinson, chief operating officer; Mark Kosak and Steve Pashkoff, co-chief creative officers; and Betsy Alvarez, director of business development.
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