October 09, 2008
Schering-Plough and GlaxoSmithKline have awarded the consumer advertising business for Levitra to Havas' Euro RSCG Life following a competitive pitch, according to an AdWeek report. The incumbent agency, Omnicom's BBDO, did not participate in the pitch, AdWeek reported. The assignment has passed through many hands since the launch of the drug five years ago. Before BBDO, the account was handled by Publicis' Saatchi & Saatchi Consumer Healthcare and WPP's Quantum Group.