February 05, 2009
Publicis Healthcare Communications Group reorganized its sales support units under one umbrella. The Publicis Healthcare Communications Messaging Group, led by president Rick Keefer, will include Publicis Selling Solutions, Scientific Voice, Pharmagistics and Arista Marketing Associates. Keefer is president and CEO of Publicis Selling Solutions.
Sanofi-Aventis launched a partnership with Hispanic communities in the Bronx. The program hopes to pair Hispanic residents with local healthcare professionals, where residents are two times more likely to suffer from diabetes than the rest of the nation.