June 23, 2009
Advertising shop imc² launched imc² health & wellness, a full service agency focused on brands in the pharmaceutical, biotech, device, medical education, healthcare and wellness industries. The healthcare practice was formalized in response to industry's challenging marketplace, according to a statement. imc² health & wellness' clients include GSK, Pfizer, Shire, Serono, J&J, Millennium Pharmaceuticals, and others.
MediZine, a consumer health publisher, announced the acquisition of HealthCommunities.com, a condition-specific online patient education network of 30 websites. According to a statement, the group of sites attract over 1.5 million unique visitors, and are used by over 2,300 practicing physicians.