July 21, 2009
Salix Pharmaceuticals, a specialty pharma focused on products for the treatment of gastrointestinal diseases, tapped Resolute Communications as its AOR for public relations. The assignment includes data, product approval and targeted influencer communications, and will be handled out of Resolute's New York office, according to a statement.
Advertising Associates International (AAI), a medical and healthcare marketing communications firm, opened an office in Delray Beach, FL. The new office will be managed by Steve Davidson. AAI's client roster includes Colgate Oral Pharmaceuticals, Bayer, Smith Medical, Solos Endoscopy and others, according to a release.