Euro RSCG Life’s Chicago-based agency is being realigned under the agency’s Euro RSCG Life LM&P operating unit headed by president, Dave Paragamian, who was previously COO of GSW Worldwide in Columbus, Ohio. Paragamian adds his leadership and intimate knowledge of Midwest and West Coast healthcare companies to that of the Euro RSCG Life LM&P Chicago team. Euro RSCG Life LM&P Chicago operations will be led locally by a new leadership team comprised of three ad industry veterans. Skip Thurnauer, previously president and general manager of Torre Lazur McCann Healthcare Chicago, has been promoted to managing director. He is joined on the Euro RSCG Life LM&P Chicago Executive Committee by Larry Farkos, group vice president, director of operations, and Rich Angelini, group vice president, creative director.
Pharmaceutical software developer Exploria SPS has formed an association with DraftFCB Healthcare’s ConnectTech division to develop advanced, behavior driven, interactive content for physician details. Financial terms of the deal were not disclosed.