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Compliance

GSK's Connelly: We've changed our ways (and please don't imprison execs)

Matthew Arnold November 05, 2012

GlaxoSmithKline's Dierdre Connelly peeled back the curtain on the company's sales force incentives revamp in a speech to the Pharmaceutical Regulatory and Compliance Congress, and pleaded for recognition that the industry had cleaned up the sketchy practices of the Blockbuster Era.

Pharma execs: MLR teams are friendlier on digital

James Chase October 22, 2012

Pharma's med/legal/regulatory (MLR) teams, managers of risk and so often the scapegoats for creating roadblocks to digital innovation, were discussed in a much friendlier light by digital marketers at last week's ExL Digital Pharma East conference in Philadelphia.

GSK seeks to span digital divide with social/digital dragnet

Deborah Weinstein March 19, 2012

GlaxoSmithKline is souping up its social media monitoring with a digital strategy it says will create processes that are standard enough to streamline communications, but flexible enough to meet local requirements.

GSK hopes $3-bil. off-label settlement will end legal woes

Marc Iskowitz November 07, 2011

GlaxoSmithKline's deal to resolve multiple US investigations into its sales and marketing practices—one of the largest settlements by a pharma company—aims to patch up several long-running legal disputes.

Omnicom, CAHG sign up for regulatory compliance training

Matthew Arnold November 04, 2011

Agency CAHG became the first healthcare marketing shop to undergo training and certification in regulatory compliance through the Center for Communication Compliance, and its parent company, Omnicom, said all of its healthcare agencies will follow suit.

Merck web widget points to future adherence fix

Matthew Arnold October 04, 2011

Asking consumers to gauge their risk for non-adherence, Merck is deploying a one-minute survey dubbed the Adherence Estimator that may be the way forward for keeping patients on-treatment.

Majority of pharma journal ads not FDA-compliant: study

Lauren Folino August 17, 2011

Four out of five ads analyzed in a study of physician-directed pharmaceutical advertising would definitely not pass FDA muster, or might have trouble doing so, said researchers. Their findings may have implications for the FDA, DDMAC and the "Bad Ad" program.

Feds subpoena Merck on marketing of hepatitis, cancer drugs

Marc Iskowitz August 08, 2011

Merck said it received a subpoena related to marketing and selling activities with respect to three drugs: Temodar, PegIntron and Intron A.

Pain drug monitoring firm enticed docs to use test, qui-tam suit charges

Marc Iskowitz July 06, 2011

A national lab promised doctors they could enrich themselves by as much as $2 million a year through a scheme that involved billing payers multiple times for the same urinary drug test, a whistleblower suit alleges.

Mobile pill cap takes social approach to raising compliance

Marc Iskowitz July 07, 2010

A company that markets a pill cap with a built-in cellular connection puts a social twist on getting patients to take their meds.

FDA steps up enforcement of generics firm

Marc Iskowitz April 15, 2010

The FDA issued a warning to Canadian generic drug maker Apotex last month, marking the firm's second citation in less than a year.

Scripts going unfilled at 'unprecedented' rate

Marc Iskowitz March 16, 2010

Patients not taking or refilling medications on time costs the pharmaceutical industry billions each year. The housing bubble and recession have helped write a new chapter in the compliance story, as higher numbers of new prescriptions simply go unfilled because patients either cannot afford, or are unwilling, to pay for them.

Everyday Health's virtual doc dispenses compliance advice

Matthew Arnold January 14, 2010

Everyday Health is launching a condition-based "virtual doctor" feature for patients with chronic conditions that emphasizes compliance.

Pharmacy adherence pilot boosted refills 36%

Matthew Arnold December 04, 2009

Pharmacies that counseled patients for a chronic COPD/respiratory drug saw an average increase in refill rates of more than 36% through the fifth fill, said McKesson.

Predicting Product Launch Success: An Ace in the Whole

Patrick Howie, Mike Luby July 15, 2009

Can pharma companies really predict the success of new product launches? Patrick Howie and Mike Luby report on how pharmas can hone in on physicians' actual prescribing behavior versus stated intentions

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.