Concentric lands Enbrel professional account

Share this article:
Amgen and Pfizer named Concentric Pharma Advertising professional advertising AOR on its Enbrel rheumatology indication.
The Concentric team consists of managing partner and director of client services Michael Banner, SVP account director John Adelhelm, SVP director of creative copy Jeff Hughes and Christa Moeller, VP associate creative director of art. Partner and COO Ken Begasse, Jr. said: “We see a huge opportunity for innovation in bridging the gap between the science of RA and the practice of rheumatology. Our knowledge of the nuances of specialty pharmaceuticals allows us to identify the opportunities that are key for growth going forward.”
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?