Concentric lands Enbrel professional account
Amgen and Pfizer named Concentric Pharma Advertising professional advertising AOR on its Enbrel rheumatology indication.
The Concentric team consists of managing partner and director of client services Michael Banner, SVP account director John Adelhelm, SVP director of creative copy Jeff Hughes and Christa Moeller, VP associate creative director of art. Partner and COO Ken Begasse, Jr. said: “We see a huge opportunity for innovation in bridging the gap between the science of RA and the practice of rheumatology. Our knowledge of the nuances of specialty pharmaceuticals allows us to identify the opportunities that are key for growth going forward.”