Congressional investigation uncovers Pfizer's deal with Jarvik

Share this article:

A congressional investigation of Pfizer's TV ad campaign for Lipitor, featuring artificial heart inventor Dr. Robert Jarvik, revealed that Pfizer guaranteed Jarvik $1.35 million for the campaign and employed a stunt double to depict him rowing. Jarvik, it turns out, is not much of an outdoorsman and doesn't scull. 

Share this article:
You must be a registered member of MMM to post a comment.

Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.