Consumer advertising of Rx drugs up, newspaper ads down

Share this article:
Consumer advertising of prescription drugs rose 6.3% for the year to the first quarter of 2007, with network TV spending up 7.4%, while advertising for OTC drugs rose 5.5%, according to TNS Media Intelligence. Newspaper ads fell 188% and outdoor spend dropped 82%. 
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Pharmaceutical

This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.