Janssen recruits Debbie Allen for T2 Diabetes

Actress, choreographer and "So You Think You Can Dance" judge Debbie Allen has signed on to participate with the drugmaker's type 2 diabetes awareness and wellness program.

Crowdsourcing patient information

23andMe cofounder Linda Avey is taking crowdsourced patient experiences to the web with a soft July launch of a platform called Curious.

AOL lands J&J marketing vet

AOL lands J&J marketing vet

Praised for helping navigate the shift by advertisers into digital, media vet Kim Kadlec is leaving pharma for a new role at AOL.

Survey shows Pharma digitally failing patients

Survey shows Pharma digitally failing patients

A study by consulting firm Accenture shows that patients not only expect digital outreach, but that their desire to be engaged is consistently being ignored.

Allergan documents eyelash concern

The manufacturer of the so-called "Botox for eyelashes" found the majority of women it surveyed were worried about thinning fringe.

OPDP slams Facebook page

OPDP slams Facebook page

The FDA's bad-ad unit took a drugmaker to task for what it calls a misleading Facebook page. History shows the social media surveillance should take no one by surprise.

Adults increasingly using ADHD medications

Adults increasingly using ADHD medications

Express Scripts notes that these prescriptions may not, in fact, be for ADHD.

Games may not improve memory

The NYT reports that the data on gaming long-term memory is inconclusive.

Nintendo sees future in health

The Mario Bros. company says health and fun are the way of the future.

Takeda admits running bad ads

The company said it used "inappropriate expressions" in promotions of a blood pressure medication.

Remedy debuts long-form sponsored stories

Remedy debuts long-form sponsored stories

The publisher aims to bring patient stories to life through long-form multimedia narratives.

NABP seeks pharmacy oversight

The National Association of Boards of Pharmacy says about 97% of surveyed pharmacy sites fail to comply with laws.

Monitor converts sweat equity to charity

GoQii seeks to convert tracked calories, steps and distance into a philanthropic device.

E-mail increasingly read on mobile devices

Movable Ink reports that 65% of Q4 emails were opened on a tablet or smartphone.

Startup clinical trial app

TapTrak seeks to apply behavioral tracking to clinical trials.

Mobile Marketing Report: The Wellness Game

Mobile Marketing Report: The Wellness Game

Pharma has reduced the burden of disease. It can develop a condition-specific app. But getting people to take their medications as prescribed? That's another matter. Larry Dobrow on why biopharma is backing mobile games for their potential to boost adherence and drive behavior change

IMS researchers urge pharma to get social

IMS researchers urge pharma to get social

The latest IMS report shows that 50% of the top 50 pharma companies are not on social media. Executive Director Murray Aitken tells MM&M it is to pharma's detriment.

Olympics will feature healthcare reform ads

HHS has bought airtime in markets with high numbers of uninsured patients.

Polls highlight chronic disease information needs

Polls highlight chronic disease information needs

Chronic disease patients seek online support and information, and show little love for branded websites.

Genetics and a dig at rivals for the holidays

Spectrum DNA says its genetic services are at the ready, even if 23andMe's are not.

Pfizer is now @Pfizer

The drugmaker now owns the @Pfizer handle in addition to @Pfizer_news

HIV/AIDS site makes healthcare reform personal

HIV/AIDS site makes healthcare reform personal

The Kaiser Family Foundation's just-launched website, funded by Gilead, addresses healthcare reform from a distinct perspective.

Vivus slims down in wake of sluggish sales

Vivus slims down in wake of sluggish sales

The drugmaker says 20 jobs, or 17% of its workforce, will be gone by the end of the year.

Doctors sound off on healthcare reform

They're not hiding their love or disdain for reform, including one who says the law brings bias into the exam room.

HealthTap pursues voice-activated advice

The voice-activated app costs 99 cents.

Health apps come up short in study

Health apps come up short in study

Researchers found that most healthcare apps have limited functionality, don't serve patients with multiple needs, and taper off when support is needed most. No wonder adoption is low.

WebMD is bringing former advertisers back on board

WebMD is bringing former advertisers back on board

The company says it recaptured some former advertisers and that third-quarter traffic is up compared with last year.

Mobile makes users more likely to switch brands: survey

Mobile makes users more likely to switch brands: survey

Smartphone users, while in the exam room, are more apt to be in "switch mentality," a study finds.

FDA exempts most mobile apps from scrutiny

FDA exempts most mobile apps from scrutiny

The agency issued final guidance on mobile apps, saying it will focus only on a subset that present the greatest risk to patients if they don't work correctly.

Patient power taking center stage at event

Patient power taking center stage at event

An upcoming leadership summit is devoted to exploring whether health social media is driving meaningful change, as well as new ways to engage with health activists.

Mylan expands Get Schooled anaphylaxis tool box

Mylan expands Get Schooled anaphylaxis tool box

The EpiPen manufacturer's latest effort: an e-book that shows children making allergy-friendly swaps at a school event.

Valeant leverages Rx sales force, YouTube for OTC brand

Valeant leverages Rx sales force, YouTube for OTC brand

The company is supporting its professional pitch for the acne drug with a micro-targeted marketing strategy.

Pharma fixed in online traffic patterns, despite distrust: survey

A good percentage of consumers are open to visiting a pharmaceutical company website, an online survey shows, despite a persistent undercurrent of distrust for industry.

Novo taps five experts for their brash take on menopause

Novo taps five experts for their brash take on menopause

The drug maker brought together a group of five established healthcare advocates under the umbrella GLAM, short for Great Life After Menopause. The advocates will keep their distinct voices, which are anything but muted.

Blogs may smooth ups, downs of breast cancer: study

For women suffering from breast cancer, online tools appeared to be helpful in battling depression, a randomized trial showed.

Game for cancer patients gets mobile app

Game for cancer patients gets mobile app

Re-Mission, the video simulation known to change young patients' attitudes toward cancer, is in its second iteration. And one big drug maker has added its backing.

Remedy's HealthCentral.com is slated for a makeover

Remedy's HealthCentral.com is slated for a makeover

Remedy Health is hoping a new design for its flagship portal can give it an edge over rivals WebMD and Everyday Health.

Shire tackles diabetes from the bottom up

Shire tackles diabetes from the bottom up

How Shire's new campaign seeks to help diabetics start off on the right foot

NY'ers to get first taste of Big Data, as creation of state's patient portal gets under way

NY'ers to get first taste of Big Data, as creation of state's patient portal gets under way

The state's first patient portal has officially entered development, and the e-health firm leading the effort said that a former WebMD executive joined its board.

A Parkinson's app for patients that took its cue from HCPs

A Parkinson's app for patients that took its cue from HCPs

Patient use of the professional app prompted the latest iteration, and the foundation behind it is set to launch a media push.

Pharma digerati launch advisory firm

Pharma digerati launch advisory firm

The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.

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