The Mario Bros. company says health and fun are the way of the future.
The company said it used "inappropriate expressions" in promotions of a blood pressure medication.
The publisher aims to bring patient stories to life through long-form multimedia narratives.
The National Association of Boards of Pharmacy says about 97% of surveyed pharmacy sites fail to comply with laws.
GoQii seeks to convert tracked calories, steps and distance into a philanthropic device.
Movable Ink reports that 65% of Q4 emails were opened on a tablet or smartphone.
TapTrak seeks to apply behavioral tracking to clinical trials.
Pharma has reduced the burden of disease. It can develop a condition-specific app. But getting people to take their medications as prescribed? That's another matter. Larry Dobrow on why biopharma is backing mobile games for their potential to boost adherence and drive behavior change
The latest IMS report shows that 50% of the top 50 pharma companies are not on social media. Executive Director Murray Aitken tells MM&M it is to pharma's detriment.
HHS has bought airtime in markets with high numbers of uninsured patients.