Chronic disease patients seek online support and information, and show little love for branded websites.
Spectrum DNA says its genetic services are at the ready, even if 23andMe's are not.
The drugmaker now owns the @Pfizer handle in addition to @Pfizer_news
The Kaiser Family Foundation's just-launched website, funded by Gilead, addresses healthcare reform from a distinct perspective.
The drugmaker says 20 jobs, or 17% of its workforce, will be gone by the end of the year.
They're not hiding their love or disdain for reform, including one who says the law brings bias into the exam room.
The voice-activated app costs 99 cents.
Researchers found that most healthcare apps have limited functionality, don't serve patients with multiple needs, and taper off when support is needed most. No wonder adoption is low.
The company says it recaptured some former advertisers and that third-quarter traffic is up compared with last year.
Smartphone users, while in the exam room, are more apt to be in "switch mentality," a study finds.