23andMe cofounder Linda Avey is taking crowdsourced patient experiences to the web with a soft July launch of a platform called Curious.
Praised for helping navigate the shift by advertisers into digital, media vet Kim Kadlec is leaving pharma for a new role at AOL.
A study by consulting firm Accenture shows that patients not only expect digital outreach, but that their desire to be engaged is consistently being ignored.
The manufacturer of the so-called "Botox for eyelashes" found the majority of women it surveyed were worried about thinning fringe.
The FDA's bad-ad unit took a drugmaker to task for what it calls a misleading Facebook page. History shows the social media surveillance should take no one by surprise.
Express Scripts notes that these prescriptions may not, in fact, be for ADHD.
The NYT reports that the data on gaming long-term memory is inconclusive.
The Mario Bros. company says health and fun are the way of the future.
The company said it used "inappropriate expressions" in promotions of a blood pressure medication.
The publisher aims to bring patient stories to life through long-form multimedia narratives.