Consumer group sues over Nexium ads
AstraZeneca refutes the allegations stating that the data backs up claims made in the consumer ads.
"There is a clear difference with Nexium – better acid control and better healing," said Michele Meeker, an AstraZeneca spokeswoman. "The data we have supports that."
The Nexium consumer campaign was created by New York-based Saatchi & Saatchi, a unit of Publicis. A Publicis spokeswoman had no comment regarding the lawsuit.
The suit was filed by the Prescription Access Litigation Project (PAL), comprised of
American Federation of Labor – Congress of Industrial Organizations (AFL-CIO) the Congress of California Seniors, and the California Alliance for Retired Americans.