Consumer Marketing Briefs: healthcare reform, USC hospitals, Nielsen
Ads for USC hospitals borrow from the LA school's sports program with the tagline “Fight On” alongside gritty pics of docs donning scrubs. The billboard, print and banner ads are by Omaha-based Swanson Russell, and are aimed at raising the profile of the hospitals, which USC says are well-regarded in the medical community but not well-known in their community.
Pharmas were the No. 2 advertising category for the first nine months of 2009, according to Nielsen, spending $3.2 billion and placing behind automotive's $5.3 billion and ahead of fast food's $3 billion.