Consumer Marketing briefs

Share this article:
Pharmaceutical manufacturers upped radio spend 137% and Internet advertising spend by a third for the first three quarters of 2009, year-over-year, according to Nielsen data. Overall ad spend for the period was down 4.6% for pharmas, which Nielsen ranked as the No. 2 biggest advertising industry, well behind automotive with $3.2 billion in spending for the period and just ahead of fast food franchises.

Johnson & Johnson's McNeil Consumer put online and offline advertising along with media planning for Motrin and Tylenol in review. Among agencies competing for the assignments is incumbent Deutsch. J&J's Marc Monseau said the reason was “in order to challenge ourselves to have the best possible creative and marketing for our brands.”

GlaxoSmithKline will lend its labs and equipment to test athletes for performance-enhancing drugs at the 2012 Olympic Games in London. GSK, based in the London suburb of Brentford, is partnering with King's College London on the lab, which will be accredited by the World Anti-Doping Agency. 

Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Antidote: On Cystic Fibrosis treatments

Antidote: On Cystic Fibrosis treatments

Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma ...

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut : The Agency-Client Relationship

Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"