Consumer Marketing briefs
Vaccines for Teens, an educational effort funded by Sanofi-Pasteur, the NBA, the WNBA and the Society for Adolescent Medicine, held events in Orlando, Detroit, Phoenix and Milwaukee featuring basketball stars counseling middle schoolers and their parents of the need for vaccinations against flu, meningitis, pertussis and HPV. Adolescents, unlike small children, often fail to get shots and are vulnerable, said a spokeswoman for the effort.
Forest Labs distributed an audio news release on fibromyalgia featuring HealthyWomen.org executive director Beth Battaglino, a registered nurse. The unbranded ANR stresses the importance of early diagnosis of the disease, directing listeners to www.fibrotogether.com. Forest makes Savella for fibromyalgia.