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Two FDA studies on DTC advertising have been pushed back because of the US census, The Pink Sheet reported. FDA was gearing up for a study on the use of toll free numbers in DTC TV ads to report adverse events and another on quantitative methods for the presentation of benefit information in ads, but those studies have been pushed back to September, when the massive census effort is expected to have been completed.

Vaccines for Teens, an educational effort funded by Sanofi-Pasteur, the NBA, the WNBA and the Society for Adolescent Medicine, held events in Orlando, Detroit, Phoenix and Milwaukee featuring basketball stars counseling middle schoolers and their parents of the need for vaccinations against flu, meningitis, pertussis and HPV. Adolescents, unlike small children, often fail to get shots and are vulnerable, said a spokeswoman for the effort.

Forest Labs distributed an audio news release on fibromyalgia featuring HealthyWomen.org executive director Beth Battaglino, a registered nurse. The unbranded ANR stresses the importance of early diagnosis of the disease, directing listeners to www.fibrotogether.com. Forest makes Savella for fibromyalgia.
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The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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