Consumer Marketing briefs

Share this article:
Sanofi-Aventis US is partnering with the NBA, the WNBA and the NBA Development League, along with the American Diabetes Association, on a national multimedia program dubbed Dribble to Stop Diabetes. The campaign, which had its kick-off during the NBA All-Star 2011, will include a nationally broadcast PSA featuring Dwight Howard of the Orlando Magic, Alana Beard of the Washington Mystics and legends Walt Frazier and Chris Dudley.

An Ogilvy CommonHealth Worldwide global survey of 264 pharmaceutical executives in 57 countries found 74% planning increased spending on digital communications. The survey also found a trend toward greater customer segmentation and a changing role for patients.

Hologic launched a DTC campaign for its NovaSure endometrial ablation procedure for premenopausal women with heavy periods who don't want more kids. The voiceover for the broadcast ad says: “Women with very heavy periods can finally get back to life,” as a montage of images shows women being active. The campaign includes TV, magazine and online, leveraging paid advertising and social media.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

More in Features

Journal Ad Review: Reality Bites

Journal Ad Review: Reality Bites

Print's numbers may be taking some small steps in the right direction, but data is what the industry really wants to sink its teeth into. Larry Dobrow reports on what ...

Headliner: Proteus CEO takes an original path

Headliner: Proteus CEO takes an original path

Andrew Thompson, CEO, Proteus Digital Health

Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the ...

As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts to assess the risks and ...