Consumer Marketing briefs

Share this article:
Sanofi-Aventis US is partnering with the NBA, the WNBA and the NBA Development League, along with the American Diabetes Association, on a national multimedia program dubbed Dribble to Stop Diabetes. The campaign, which had its kick-off during the NBA All-Star 2011, will include a nationally broadcast PSA featuring Dwight Howard of the Orlando Magic, Alana Beard of the Washington Mystics and legends Walt Frazier and Chris Dudley.

An Ogilvy CommonHealth Worldwide global survey of 264 pharmaceutical executives in 57 countries found 74% planning increased spending on digital communications. The survey also found a trend toward greater customer segmentation and a changing role for patients.

Hologic launched a DTC campaign for its NovaSure endometrial ablation procedure for premenopausal women with heavy periods who don't want more kids. The voiceover for the broadcast ad says: “Women with very heavy periods can finally get back to life,” as a montage of images shows women being active. The campaign includes TV, magazine and online, leveraging paid advertising and social media.
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Antidote: On Cystic Fibrosis treatments

Antidote: On Cystic Fibrosis treatments

Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma ...

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut : The Agency-Client Relationship

Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"