Consumer Marketing briefs

Share this article:

Survivor winner Danni Boatwright will serve as the face of Sanofi and Chattem's Allergy Adventures Facebook campaign for OTC Allegra. The user-generated content contest asks allergy sufferers to upload a short video depicting their struggle with allergies for a shot at a $5,000 travel gift card. Boatwright will pick 10 finalists from videos submitted by Sept. 2, and The Weather Channel will air some of them. Visitors to the Facebook page can also enter a sweepstakes through which six people will win $100 travel certificates.

Celebrity Chef Sam Talbot will appear in glucose monitor maker LifeScan's Life First diabetes awareness campaign. Talbot, diagnosed with type 1 diabetes at age 12, also appeared on behalf of LifeScan's OneTouch brand at the American Association of Diabetes Educators' annual conference in Las Vegas in August. The campaign has previously featured BB King and Idol runner up Crystal Bowersox. 

Britcom star Jo Brand and her co-star Joanna Scanlan put together a one-minute comedic film to launch Macmillian Cancer Support's Move More campaign. The message is that rather than resting after treatment, patients should stay active.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Headliner: Ipsen head leads continental charge

Headliner: Ipsen head leads continental charge

"When I look at the business, I actually see patients in my mind. I don't see numbers."

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets