Consumer Marketing briefs
Novo Nordisk launched the latest in its diabetes awareness campaign featuring Olympia Dukakis and her husband Louis Zorich. The duo star in new interactive features on the firm's education site, AskScreenKnow.com, aimed at getting at-risk adults 65 and up to get screened for diabetes
The first-ever TV ad for medical marijuana aired on a Fox affiliate in Sacramento, CA, Time Magazine reported. The ad promotes CannaCare and features testimonials by patients who said the product helped them deal with their pain—from ruptured discs, a car accident and bone disease.
The American Cancer Society Cancer Action Network launched a print and online ad campaign urging congressional reps to fund the CDC's National Breast and Cervical Cancer Early Detection Program, which the group says is able to serve less than one in five eligible women at current funding levels. But ACS CAN pulled the ad days later after it came under fire from bloggers who said the ad's message—“We can't fight cancer if we can't see it”—was too vague and could be read as encouraging screening generally.