May 13, 2011
Consumer Marketing briefs
Consumers continue to trust health magazines, websites and WebMD more than user-generated contribution sites like Wikipedia, Facebook or Twitter for medical information, according to a survey. More than half of the adults surveyed— 54%—had consulted user-generated content for health info – compared to 68% who'd sought out info on news sites. However, almost half (48%) had searched WebMD. Facebook sites are the fourth most-frequented source, according to the survey of 1,000 adults, conducted by Makovsky + Company, with 11% of Americans looking for medical info there. But Facebook sites created by peers were ranked the least trusted by 26% of respondents (Facebook sites for patient groups and communities fared much better).
Everyday Health said a study of its patient education centers (pharma microsites) by Crossix Solutions found them equally or more effective in attracting qualified visitors than using online media to drive traffic to related brand.com websites, and that they have a comprarable conversion power to brand.coms, making them more cost-effective.
WebMD launched its consumer health app for the Android platform. The app has seen more than 5 million downloads since its launch for iPhone and iPad.