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Consumer Marketing Articles
GSK divests OTC brands, Prestige picks them up
Marc Iskowitz
February 01, 2012
GlaxoSmithKline divested North American OTC drugs worth about $200 million in sales, a portfolio that seemed like a good strategic fit for buyer Prestige Brands Holdings.
New marketing, PR chief at J&J
Matthew Arnold
February 01, 2012
Johnson & Johnson is promoting the head of its global vision-care business to serve as its marketing and PR chief
DDR on DTC: Spiriva
February 01, 2012
Spiriva's "Controlling the Elephant" campaign is one of the most brilliant we've seen in ages.
Sanofi education push targets childhood vax fears
Matthew Arnold
January 01, 2012
Sanofi Pasteur launched an education campaign aimed at blunting increasing skepticism of childhood vaccinations.
DDR on DTC: VIMOVO
Deborah Dick-Rath January 01, 2012
AstraZeneca has taken a leaf from the traditional OTC analgesic playbook to position their latest NSAID, VIMOVO
Europeans warm to pharma info
Matthew Arnold
January 01, 2012
A Manhattan Research survey found that "nearly two in five online Europeans would like to be able to learn more about prescription drugs directly from a pharmaceutical company."
Pfizer to NSCLC patients: Get tested
Matthew Arnold
January 01, 2012
Pfizer Oncology has recruited Desperate Housewives and West Wing star Kathryn Joosten for Lung Cancer Profiles, a national education campaign which aims to reduce stigma and plug molecular testing of the disease.
Sanofi a partner in prostate-cancer awareness program
Matthew Arnold
January 01, 2012
Janssen IBD UGC features Idol star
Matthew Arnold
January 01, 2012
Janssen Biotech wrapped up its IBD Icons campaign last month with American Idol's Casey Abrams crowning the winners of the user-generated content contest at a Crohn's & Colitis Foundation of America (CCFA) benefit.
Consumer Marketing briefs
January 01, 2012
News on New York-Presbyterian Hospital, Partners + Simons and AstraZeneca
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