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Consumer Marketing Articles

Genzyme film focuses attention on Fabry disease

May 31, 2013

Genzyme is taking rare disease awareness to another level with a documentary film, dubbed "Facing Fabry Together," that follows four families grappling with the genetic disorder.
 

DDR on DTC: QuillivantXR

Deborah Dick-Rath May 31, 2013

Pfizer, once a mighty powerhouse of DTC innovation, has been relegated (or should I say regulated?) to running an "ad-like object" for its new ADHD brand
 

Social media up as a search tool

May 31, 2013

Data from Kantar Media and Manhattan Research suggest that social media is increasingly being used to search for so-called "health" data.
 

Shazam strikes a chord with Fluzone audience

May 01, 2013

Sanofi Pasteur scored a pharma first this past winter by offering "Shazam" technology as a way for viewers to interact with TV commercials for its Fluzone Intradermal influenza vaccine
 

DDR on DTC: Gilenya

Deborah Dick-Rath May 01, 2013

The "Take This!" campaign for Novartis' Gilenya is remarkable because of its high energy and attitude
 

Pfizer, YMCA target boomers

May 01, 2013

Pfizer is partnering with YMCA of the USA for a wellness campaign targeting boomers
 

Dendreon calls in air reinforcements to support Provenge

April 01, 2013

Dendreon is readying a $5 million-per-quarter "targeted" DTC advertising campaign for Provenge.
 

DDR on DTC: Axiron

Deborah Dick-Rath April 01, 2013

The new campaign for Lilly's low testosterone treatment, Axiron, is a classic in both form and execution.
 

Deen is fronting Novo contest

April 01, 2013

Paula Deen is making the media rounds again, and this time she has a tale of weight loss to tell.
 

Intermezzo issues sleep category wake-up call

March 01, 2013

After several years of quiet among prescription sleep aids, Purdue Pharma has issued a wake-up call to the category with ads featuring an anthropomorphic lightbulb.
 
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Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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