Medical Marketing and Media

Consumer Marketing Articles

GSK divests OTC brands, Prestige picks them up

Marc Iskowitz February 01, 2012

GlaxoSmithKline divested North American OTC drugs worth about $200 million in sales, a portfolio that seemed like a good strategic fit for buyer Prestige Brands Holdings.

New marketing, PR chief at J&J

Matthew Arnold February 01, 2012

Johnson & Johnson is promoting the head of its global vision-care business to serve as its marketing and PR chief

DDR on DTC: Spiriva

February 01, 2012

Spiriva's "Controlling the Elephant" campaign is one of the most brilliant we've seen in ages.

Sanofi education push targets childhood vax fears

Matthew Arnold January 01, 2012

Sanofi Pasteur launched an education campaign aimed at blunting increasing skepticism of childhood vaccinations.

DDR on DTC: VIMOVO

Deborah Dick-Rath January 01, 2012

AstraZeneca has taken a leaf from the traditional OTC analgesic playbook to position their latest NSAID, VIMOVO

Europeans warm to pharma info

Matthew Arnold January 01, 2012

A Manhattan Research survey found that "nearly two in five online Europeans would like to be able to learn more about prescription drugs directly from a pharmaceutical company."

Pfizer to NSCLC patients: Get tested

Matthew Arnold January 01, 2012

Pfizer Oncology has recruited Desperate Housewives and West Wing star Kathryn Joosten for Lung Cancer Profiles, a national education campaign which aims to reduce stigma and plug molecular testing of the disease.

Sanofi a partner in prostate-cancer awareness program

Matthew Arnold January 01, 2012

Janssen IBD UGC features Idol star

Matthew Arnold January 01, 2012

Janssen Biotech wrapped up its IBD Icons campaign last month with American Idol's Casey Abrams crowning the winners of the user-generated content contest at a Crohn's & Colitis Foundation of America (CCFA) benefit.