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Consumer Marketing Articles

BI puts non-profit at the wheel of COPD campaign

Deborah Weinstein May 01, 2012

Boehringer Ingelheim is handing over the keys to its public health initiative, Drive4COPD, to the non-profit COPD Foundation.

DDR on DTC: AndroGel's numbers game

Deborah Dick-Rath May 01, 2012

Numbers, not patients, start in the AndroGel campaign

Everyday Health on YouTube menu

Deborah Weinstein May 01, 2012

Everyday Health last month launched a YouTube channel.

FlexPen steps up in the Hispanic media market

Matthew Arnold April 01, 2012

Novo Nordisk has launched a big integrated Spanish-language campaign for its FlexPen insulin delivery device.

DDR on DTC: ParaGard

Deborah Dick-Rath April 01, 2012

Teva's DTC campaign for its IUD, ParaGard is charming and informative

Studies mull easier switches to OTC

Deborah Weinstein April 01, 2012

The FDA says it is looking for change in the OTC market that could help move more drugs from prescription to over-the-counter status.

FDA trying to gauge impact of "corrective" ads

Matthew Arnold April 01, 2012

The impact of corrective advertising on consumer misperceptions of drug safety and efficacy is being studied by FDA.

Consumer Marketing briefs: April 2012

Matthew Arnold April 01, 2012

News on Merck, Avanir Pharmaceuticals and spending on TV ads

FDA study finds little harm in 'distracting visuals'

Matthew Arnold March 01, 2012

An FDA study on the power of background visuals found no evidence that consumer understanding of risk info is affected by the "emotional (affective) tone of images."

DDR on DTC: Toviaz vs. Vesicare

Deborah Dick-Rath March 01, 2012

Two brands are fighting for attention from OAB sufferers: GSK-Astellas's Vesicare and Pfizer's Toviaz. Their DTC approaches couldn't be more different.

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Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.