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Consumer Marketing Articles

DDR on DTC: Intermezzo

Deborah Dick-Rath February 01, 2013

Purdue Pharmaceuticals has taken a big step forward with its new multichannel campaign for its sleep aid, Intermezzo.
 

FDA plans to eye "corrective" DTC

February 01, 2013

FDA has outlined plans to study the use of corrective DTC TV ads as a way of remedying deceptive advertising.
 

HIV test maker lures Pfizer marketer for TV push

January 02, 2013

OraSure, the maker of the recently approved home HIV test, has hired an experienced consumer marketer from Pfizer to head up the launch for the product.
 

DDR on DTC: Xarelto

Deborah Dick-Rath January 02, 2013

Xarelto's DTC campaign is humanizing the brand and making it memorable­—at least for its target group of men 65 and over who have AFib and take blood thinners
 

DePuy: Don't put off joint surgery

January 02, 2013

A new campaign from J&J's DePuy Orthopedics to raise awareness of joint replacement, features Baby Boomers' letters to their younger selves.
 

Sanofi picks Perkins to head Diabetes Co-Stars

November 30, 2012

Sanofi has recruited actress Elizabeth Perkins, who has type 1 diabetes, to serve as the face of its Diabetes Co-Stars awareness campaign.
 

DDR on DTC: Humira

Deborah Dick-Rath November 30, 2012

The latest example of Humira's command of DTC brand marketing can be seen in the campaign for its Crohn's disease indication.
 

Excedrin relaunches with app, Sparks

November 30, 2012

Ten months after it was pulled due to manufacturing snafus, Novartis relaunched Excedrin with a celebrity spokesperson, migraine app and survey of women migraine sufferers.
 

FDA reaffirms its oversight of press materials

November 30, 2012

The FDA issued a rare untitled letter concerning a pitch letter—a reminder that the agency does not consider press materials to be exempted from its oversight.
 

Schiff gets 2nd takeover offer

November 30, 2012

Consumer goods firm Reckitt Benckiser commenced a tender offer for vitamin and supplement company Schiff valued at $200 million more than an acquisition deal Schiff already signed with Bayer HealthCare.
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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