Chronic disease patients seek online support and information, and show little love for branded websites.
Spectrum DNA says its genetic services are at the ready, even if 23andMe's are not.
The drugmaker now owns the @Pfizer handle in addition to @Pfizer_news
The Kaiser Family Foundation's just-launched website, funded by Gilead, addresses healthcare reform from a distinct perspective.
The drugmaker says 20 jobs, or 17% of its workforce, will be gone by the end of the year.
They're not hiding their love or disdain for reform, including one who says the law brings bias into the exam room.
The voice-activated app costs 99 cents.
Researchers found that most healthcare apps have limited functionality, don't serve patients with multiple needs, and taper off when support is needed most. No wonder adoption is low.
The company says it recaptured some former advertisers and that third-quarter traffic is up compared with last year.
Smartphone users, while in the exam room, are more apt to be in "switch mentality," a study finds.
The agency issued final guidance on mobile apps, saying it will focus only on a subset that present the greatest risk to patients if they don't work correctly.
An upcoming leadership summit is devoted to exploring whether health social media is driving meaningful change, as well as new ways to engage with health activists.
The EpiPen manufacturer's latest effort: an e-book that shows children making allergy-friendly swaps at a school event.
The company is supporting its professional pitch for the acne drug with a micro-targeted marketing strategy.
A good percentage of consumers are open to visiting a pharmaceutical company website, an online survey shows, despite a persistent undercurrent of distrust for industry.
The drug maker brought together a group of five established healthcare advocates under the umbrella GLAM, short for Great Life After Menopause. The advocates will keep their distinct voices, which are anything but muted.
For women suffering from breast cancer, online tools appeared to be helpful in battling depression, a randomized trial showed.
Re-Mission, the video simulation known to change young patients' attitudes toward cancer, is in its second iteration. And one big drug maker has added its backing.
Remedy Health is hoping a new design for its flagship portal can give it an edge over rivals WebMD and Everyday Health.
How Shire's new campaign seeks to help diabetics start off on the right foot
The state's first patient portal has officially entered development, and the e-health firm leading the effort said that a former WebMD executive joined its board.
Patient use of the professional app prompted the latest iteration, and the foundation behind it is set to launch a media push.
The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.