ConsumerDig

Miss Idaho shows off diabetes pump

NPR reports that the move has made Sierra Sandison a type 1 diabetes hero and that users have given the Facebook photo over 4,000 "likes."

Digital sage Richman returns to healthcare

He started the Dose of Digital blog in 2008, then left healthcare. Now, after more than two years away, Jonathan Richman says he's back in the business.

"Likes" put Zarbee's in FDA crosshairs

"Likes" put Zarbee's in FDA crosshairs

By

The FDA says the OTC remedy maker's online behavior—including Liking customer Facebook posts—has put the company's drugs in unapproved drug territory.

OPDP slaps Gilead with Untitled Letter

OPDP slaps Gilead with Untitled Letter

By

The drugmaker received a notice from the advertising watchdog over promotion of hep. B treatment Viread in a sponsored link on Google AdWords.

Key to successful digital outreach: think small

Key to successful digital outreach: think small

By

Patients want to do more with mobile and see doctors less. Two studies outline the types of digital interventions patients are interested in.

Merck consumer guide gets 21st-century treatment

Merck consumer guide gets 21st-century treatment

By

The consumer-facing edition of The Merck Manual Go-To Home Guide for Symptoms is being released as a mobile app.

Researchers give FDA social media advice

Researchers give FDA social media advice

By

Researchers from Boston Children's Hospital, Harvard Medical School and Brigham and Women's Hospital are offering a bit of internet advice for the Food and Drug Administration: do more.

Facebook's clinical trial

The networking site's emotion experiment rankles some in the science and political communities.

Why the US Didn't Do Well at Lions Health

Why the US Didn't Do Well at Lions Health

A US Pharma juror's—and silver Lions Health winner's—opinion on why the Americans didn't fare well in Cannes, and tips for improvement

Omega-3 drugs angle for trig-lowering awareness

Omega-3 drugs angle for trig-lowering awareness

By

Celebrity endorsement, co-pay cards and online edutainment are some of the ways marketers are dueling for attention in the prescription omega-3 space.

Marketing tone sinks GSK recruiter

GlaxoSmithKline dismissed a marketer over its approach to clinical trial recruiting.

Sifting social media for the  "why" behind Rx switching

Sifting social media for the "why" behind Rx switching

By

Platform lets pharma firms mine big data, and monitor whether millions spent on ad campaigns or medical education are having the desired effect

Clinical researchers dip toe into social media

Clinical researchers dip toe into social media

By

Researchers are increasingly using social media to recruit patients, albeit oftentimes in an arms-length manner.

FDA Twitter guidance greeted with caution

FDA Twitter guidance greeted with caution

By

Guidance on promoting products in 140 characters and correcting misinformation serves as a guarded green light, says one observer.

Dr. Oz runs afoul of lawmakers

Lawmakers criticized Columbia University chairman and professor of surgery Dr. Mehmet Oz for calling weight-loss supplements miracles on his TV program, despite lacking scientific proof to support those claims.

FDA releases new draft social media guidance

FDA issued two guidance documents today for industry and its representatives to communicate online about prescription drugs and devices.

CMS site guides patients through insurance coverage

The Centers for Medicare and Medicaid Services launched a new site Monday to help patients understand how to use their health coverage.

HealthKit won't tangle with the FDA

Recent FDA guidelines for health-tracking apps mean Apple's HealthKit, and similar apps, won't have to jump regulatory hurdles before going live.

WebMD seeks to unify health data

WebMD seeks to unify health data

By

The health and lifestyle resource's latest app seeks to provide context for all that biometric data consumers are storing in wearables, wireless scales and glucometers.

OPDP says phentermine site thin on details

OPDP says phentermine site thin on details

By

The bad-ad watchdog says the promotional website for the weight-loss medication Suprenza leaves out too much information.

Patients dial up info while waiting for doctor: study

Patients dial up info while waiting for doctor: study

By

Patients are using their time in the waiting room to better prepare for upcoming discussions with their doctor. That makes it a good time for marketers to offer mobile-friendly info, researchers have found.

Gwee moves to Digitas Health Lifebrands

Gwee moves to Digitas Health Lifebrands

Shwen Gwee, the social media guru, has joined Digitas Health Lifebrands as VP of social strategy.

Sanofi and Lilly to pursue non-Rx Cialis

Sanofi and Lilly to pursue non-Rx Cialis

By

The two drugmakers inked a deal under which Sanofi holds rights to market the ED pill to consumers without a prescription, if the drug can make the switch.

FDA examines DTC close up

FDA examines DTC close up

By

The regulator's latest study will use eye-tracking tools.

Texting threatens pagers, work-life balance

Texting HCPs may be speedy, but a study finds some built-in risks.

WebMD: Pollen Vortex is here

The medical website says the country is in for a bad allergy season.

Vieira, Everyday Health team up

Vieira, Everyday Health team up

By

The two-year collaboration leverages health content from Meredith Vieira's Lives project.

Botox turns 25

The anniversary celebration for the line-smoothing, migraine-relieving medication is expected to last a year.

Ad chides Gilead "greed" over Sovaldi pricing

The AIDS Healthcare Foundation took out an ad in some WSJ editions saying the drug threatens to "break the bank."

Bayer encourages daily calcium with a side of defiance

Its "Beauty is Bone Deep" campaign looks at beauty from the inside.

Email Newsletters