Consumers recall a third of TV drug ads

Share this article:
Over one-third of consumers recalled specific TV drug ads in Q1 2007, according to DTC TV tracking service by Affinity Research. Lunesta ads were best remembered, followed by those for Lamisil and Nasonex. Spots for Tamiflu rated as the most motivational.

Share this article:

Email Newsletters

More in News

Meaningful use not linked to quality: study

Meaningful use not linked to quality: study

A recent study of physicians found no correlation between following EHR meaningful use requirements and providing consistently higher quality of care.

Lilly Q1 sales dip

Lilly Q1 sales dip

US sales fell 34% during the quarter, largely due to lower demand and lower prices for off-patent Cymbalta and Evista.

Gilead reaps huge HCV sales, payer fury

Gilead reaps huge HCV sales, payer fury

Sovaldi's debut has been marked by plenty of criticism from payers and lawmakers, but the hep. C drug's launch, now confirmed to be the fastest of all time, has also ...