Consumers recall a third of TV drug ads

Share this article:
Over one-third of consumers recalled specific TV drug ads in Q1 2007, according to DTC TV tracking service by Affinity Research. Lunesta ads were best remembered, followed by those for Lamisil and Nasonex. Spots for Tamiflu rated as the most motivational.

Share this article:
You must be a registered member of MMM to post a comment.

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.