Content Marketing

Best Film or Video of 2016

Best Film or Video of 2016


GlaxoSmithKline's campaign goal was to educate grandparents (particularly first-time grandparents) and parents about the serious nature of whooping cough.

Verywell and Cleveland Clinic to partner on health content site

Verywell and Cleveland Clinic to partner on health content site


The companies said they are also exploring opportunities to allow Cleveland Clinic experts to contribute to Verywell in the future.


How to Shatter the Glass Ceiling

How Pharma Can Benefit from the Transformation of Pharmacy


Live at MM&M Transforming Healthcare

Pharma faces its 'oh, shit' moment

In his keynote address at the MM&M Transforming Healthcare conference, Dr. Gautam Gulati says the industry is being outpaced by its innovation.

Merck, Takeda execs: Is AI the new bad app?

One executive referred to AI as a "black box" and as the "Tower of Babel."

Value-based care requires innovators to challenge the status quo

Execs stressed the importance of collaboration, consumer-mindedness.

Admetsys wins the 2017 MM&M Startup Showdown

The artificial pancreas can provide value to the health system.

Top 40 Healthcare Transformers

MM&M honors 40 upstarts and veteran innovation gurus.

Top 10 Innovation Catalysts

For the first time MM&M honors a group of 10 agency execs.