Co-Pay

Podcast: Adherence: Leveraging Data to Enhance Your Brand's Ability to Reach Target Patients

Podcast: Adherence: Leveraging Data to Enhance Your Brand's Ability to Reach Target Patients

In this sponsored podcast, MM&M's Larry Dobrow speaks with Robert Leedom, senior analytics consultant at TrialCard, and Paul LeVine, VP of analytic services for TrialCard, about how to reach patients by leveraging brand data.

The co-pay card debate simmers, as payers push back

The co-pay card debate simmers, as payers push back

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Will this payer pressure pose an existential threat to co-pay cards even though patients love them?

The FDA issues warning letter to Shionogi over co-pay voucher

The FDA issues warning letter to Shionogi over co-pay voucher

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The drugmaker marketed a co-pay assistance voucher that failed to provide any risk information about its drug Ulesfia.

Balancing Opportunity and Responsibility in Healthcare Targeting

Balancing Opportunity and Responsibility in Healthcare Targeting

If you truly understand who your high writers and compliant patients are, you'll understand when and how to communicate with prospects that look and act like them.

Five things for pharma marketers to know: Monday, December 28, 2015

Five things for pharma marketers to know: Monday, December 28, 2015

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Valeant CEO takes medical leave; average asthma rates for US children trends downward; drugmakers paid $7 billion for coupons and co-pay cards in 2015

Five things for pharma marketers to know: Friday, October 23, 2015

Five things for pharma marketers to know: Friday, October 23, 2015

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Amgen reportedly asks Repatha patients seeking financial assistance for personal health information; Valeant faces more scrutiny of business model; the FDA approves new J&J cancer drug

Firms promising Rx savings deepen ties to EHR platforms

Recent deals show these companies are expanding their EHR networks, and the number of physicians who gain access to copay coupons, vouchers and other forms of assistance.

OPINION

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