CorbettAccel's Corbett dead at 92

Share this article:
Medical advertising pioneer Frank J. Corbett passed away in December.

Corbett was a founder of the Chicago agency network known today as CorbettAccel Healthcare Group and one of the early greats of account management in the business.

Growing up in Manhattan, Corbett worked as a delivery boy for Cut Rate Drugs before earning a degree in pharmacy from Columbia University in 1938. After stints as an Upjohn sales rep, a sales exec for chain drugstore Rexall and a marketer for Warner and Lambert, he moved to the Midwest in 1956 and joined the Jordan Sieber agency, leaving six years later to launch his own eponymous shop with his wife, Dolores.

The Corbett agency launched with Westwood Pharmaceuticals as its corner stone client, and shortly added accounts from Baxter, Lakeside and Eaton. The shop pioneered the use of feedback mechanisms in direct mail and new media in details (Super 8 film, in this case, for Beecham's Amoxil), and was ahead of its time in advancing women to positions of authority. Frank J. Corbett, Inc. became the first medical agency to be acquired by a big consumer agency in 1972, when it was bought by BBDO (whose 1986 merger with DDB, in turn, created the Omnicom holding company). The firm became CorbettAccel in 2004, when Corbett Healthcare Group merged with Accel Healthcare Communications.

Corbett retired in 1997, but maintained an office at the shop's Chicago headquarters and came in regularly to keep abreast of business.

In 1998, Corbett was inducted into the Medical Advertising Hall of Fame, where colleagues praised him as “the ‘complete professional' who put his personal knowledge to work for his clients with energy and creativity,” running a “tight ship” but being “known for his warm sense of humor, the friendly work environment he created and his polite, gentlemanly manner.”

Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?