Coveted MR prize awarded to Cain

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The Pharmaceutical Marketing Research Group (PMRG) presented Brian Cain, executive director, global market research, Schering-Plough, with the RR Fordyce Award at the first annual meeting of the PMRG Institute in Philadelphia in September. The annual award recognizes excellence in pharmaceutical marketing research.

Before joining Schering-Plough, Cain, who is also PMRG outgoing president, led marketing research teams at Pharmacia and at Bristol-Myers Squibb.

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