Coveted MR prize awarded to Cain
Before joining Schering-Plough, Cain, who is also PMRG outgoing president, led marketing research teams at Pharmacia and at Bristol-Myers Squibb.
The 2015 healthcare agency questionnaire, for firms hoping to be featured in the Top 100 Agencies issue, is live. Click here to be considered.
Apple's ResearchKit could accelerate the pace at which industry approaches start-ups building products in the patient-facing part of health tech
Session: Inspiring the Future 40
Session: The patient view on transformation: empathy, education and empowerment