Coveted MR prize awarded to Cain
Before joining Schering-Plough, Cain, who is also PMRG outgoing president, led marketing research teams at Pharmacia and at Bristol-Myers Squibb.
Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.
Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike
GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?