Creative

Grand Prix drought ends, but questions persist

Grand Prix drought ends, but questions persist

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The inspirational value is clear for Lions Health attendees, but there is still confusion about what good looks like for branded pharma campaigns, and how the US fits in.

Pharma at Cannes:  C'est la Vie

Pharma at Cannes: C'est la Vie

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It's not only a venue to gain creative inspiration, but a good place to scout talent, and there are no lack of strategic meetings underway in Cannes.

Mullen Lowe's Sokoloff closes Lions Health

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The second annual Lions Health creativity festival ended Saturday.

Lions Health entries increase by 30% in 2015

A quarter of this year's 1,862 entries are in the pharma category.

A Q&A with Sir Roger Moore, 2015 Young Lions Health Award judge

A Q&A with Sir Roger Moore, 2015 Young Lions Health Award judge

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Moore, a longtime Goodwill Ambassador for Unicef, talked with MM&M about how creativity can be used to improve public health.

Cannes Grand Prix may again prove elusive for pharma

Cannes Grand Prix may again prove elusive for pharma

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The Lions Health jurors in 2014 declined to award the top prize in the pharma category, raising questions about how the industry's creativity stacks up against the world's top marketers.

A Q&A with Rob Rogers, 2015 Lions Health pharma jury president

A Q&A with Rob Rogers, 2015 Lions Health pharma jury president

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He spoke with MM&M about whether pharma is ready to win a Grand Prix, if regulation limits creativity in healthcare, and why wearables may spur creativity.

Pfizer, J&J creative reviews 'meh' on the medical side

Pfizer, J&J creative reviews 'meh' on the medical side

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For the big mainline ad agencies, the recent creative consolidations at Pfizer and Johnson & Johnson are a big deal, but to their medical agency subsidiaries, they mostly represent a codification of where things stood to begin with.

EMD Serono brings back "Birds & Bees" infertility effort

EMD Serono brings back "Birds & Bees" infertility effort

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EMD Serono refreshed its "Birds & Bees" fertility issues awareness campaign with a Facebook page and a music video.

GSK launches new Alli spots, hands five OTC brands to Meda

GSK launches new Alli spots, hands five OTC brands to Meda

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GlaxoSmithKline launched new commercials for Alli, in time for New Year's resolutions and holiday overeating remorse, and handed off five OTC products to Meda Pharmaceuticals.

AstraZeneca airs "consuming" consumer for Seroquel XR bipolar depression

AstraZeneca airs "consuming" consumer for Seroquel XR bipolar depression

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AstraZeneca launched the first consumer TV and print ads for Seroquel XR for bipolar depression, playing on the all-consuming way in which patients experience the disease.

Last chance to grab glory

Last chance to grab glory

If you still haven't entered the MM&M Awards 2009, then you'd better move fast--today (June 5) is the final deadline for submissions.

Pfizer taps McGarryBowen on Chantix, snubs McCann

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Pfizer passed Chantix creative work to McGarryBowen, ending McCann HumanCare's contract on the smoking cessation drug, agency sources confirmed.

Advil ads take all-in-one approach

Advil ads take all-in-one approach

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Wyeth Consumer Health has launched a TV and print ad campaign for Advil advising consumers that they can do more with fewer bottles of OTC pain meds clogging up their purses, thanks to "The Every Pain Reliever."

Alli gets celebrity spokeswoman in Judd

Alli gets celebrity spokeswoman in Judd

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GlaxoSmithKline has signed country singer Wynonna Judd to serve as the face of its OTC weight loss drug Alli.

Motrin viral suffers digital slings and arrows

Motrin viral suffers digital slings and arrows

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In a reminder that the new media world is not without its perils, Johnson & Johnson is backpedaling from a Motrin campaign about slings aimed at moms that drew arrows from the Stroller Mafia.

Dusa, Topin & Associates take three Doctors' Choice awards

Dusa, Topin & Associates take three Doctors' Choice awards

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Dusa's ClindaReach professional ads, created by Topin & Associates, snagged three awards at the AMM's Doctors' Choice Awards luncheon.

Pfizer brings back tortoise, hare in Chantix extended remix

Pfizer brings back tortoise, hare in Chantix extended remix

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Nine months after it pulled Chantix DTC amid concern about possible psychiatric side effects, Pfizer's tortoise and hare are back on the air with a new 90-second TV spot long on risk information.

Doctors' Choice names top journal ads

Doctors' Choice names top journal ads

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The AMM's Doctors' Choice awards has announced 13 finalists. Winners will be announced at a luncheon on September 24.

2007 MM&M AWARD WINNERS

Synova seeks to stage a comeback with the Today Sponge

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It was a plot point on a famous episode of Seinfeld, but that was the high point for the Today Sponge in recent years. Now, 12 years after Wyeth stopped making it, a new owner is looking to relaunch the contraceptive sponge to a highly-segmented swatch of consumers with brighter packaging, print ads and a Web site.

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