Rather than talking at them, we need to design with and for them.
Cannes Lions' longtime leader, chief spokesman, and a figure many viewed as the heart and soul of the global creativity festival will be moving on after the 2018 event ends.
Botox-like wrinkle-reducer shows positive results in trials; investors double down on fertility; few websites transparent about pricing, study finds
It's the experiences we bring to life, rather than the things we create, that build value, gain trust, and earn loyalty.
Lions Health still stands as a separate two-day event, despite a sweeping revamp of the Cannes Lions festival, disappointing some who decried its lack of full integration within the larger program.
French holding company Publicis has welcomed the raft of changes announced to the Cannes Lions festival Monday, while others have given it a more cautious welcome.
From IKEA to eye-opening health campaigns, S&S Wellness' CCO helps turn emotion into action.
Rapp's Nic Climer examines the tension in tragedy and darkness.
HYC Health's Rich Angelini examines campaigns from Pfizer, Allergan, and Purell.
The copywriter and the art director come together to inform, spark hope, and create a path forward.
Publicis Health CEO Nick Colucci talks to MM&M about whether the AI tool will get U.S. and European creative directors to collaborate.
While multiple sclerosis can take a marked toll on patients and families, the message of optimism in these ads has never been more profound.
Find out who made award-winning work this year.
The relative dearth of Pharma entries, and the fact that Lions Health is very much a separate affair to the rest of the week are two factors for the Lions to keep an eye on.
There's much for marketers to glean from stepping into different environments, working with new partners, and putting assets to work in new ways, said one speaker.
"Other brands have missed the mark, with an apparent belief that once you hashtag it, they will come," she writes.
MM&M's Live @ Cannes coverage, starting today, is abuzz with stories about all things newsworthy and trending leading up to and during the two-day event.
The CEO of FCB Health shares her gelato secrets and talks about why this year is truly the year of healthcare.
The president of the 2017 Lions Health pharma jury shares campaigns that incorporate technology, innovation, and creative thinking to impact behaviors and change lives.
The chief creative officer takes a look at campaigns in and outside the U.S.
Here are six creative campaigns that use creativity to connect with the audience.
Here are six global campaigns that make the case for persuasion.
The chief creative officer at Carling Communications talks about how she learned that the best leaders are only as good as the performance of their team.
While some excellent and creative unsold work was entered, the judges felt that none of the submissions were precisely "daring" enough.
Did you know that Norman Rockwell was a medical illustrator for Merck?
It is clear that creative educational programs that find memorable ways to elicit empathy for the patient experience would likely be most successful.
By focusing on accomplished people, the campaign is meant to show that addiction isn't a moral failing, but a physical condition that requires medical help.
McCann Health, the 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health festival.
The key to a successful ad? Think simple with an unexpected twist.
Scheiner has held jobs in and out of healthcare over the course of his career.