Creative

Day 2 at Lions Health: Watson's got its eye on you, Cannes

Day 2 at Lions Health: Watson's got its eye on you, Cannes

There's much for marketers to glean from stepping into different environments, working with new partners, and putting assets to work in new ways, said one speaker.

CDM New York's Carolyn O'Neill on 'femvertising'

CDM New York's Carolyn O'Neill on 'femvertising'

"Other brands have missed the mark, with an apparent belief that once you hashtag it, they will come," she writes.

Will We See You in Cannes?

Will We See You in Cannes?

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MM&M's Live @ Cannes coverage, starting today, is abuzz with stories about all things newsworthy and trending leading up to and during the two-day event.

How Dana Maiman does Cannes

How Dana Maiman does Cannes

The CEO of FCB Health shares her gelato secrets and talks about why this year is truly the year of healthcare.

McCann Health's June Laffey on Why Change is Good in Health

McCann Health's June Laffey on Why Change is Good in Health

The president of the 2017 Lions Health pharma jury shares campaigns that incorporate technology, innovation, and creative thinking to impact behaviors and change lives.

MSCG's Mark Friedman on Ads with Animals

MSCG's Mark Friedman on Ads with Animals

The chief creative officer takes a look at campaigns in and outside the U.S.

Giant's Kristina Ellis Highlights 6 Campaigns that Create Empathy

Giant's Kristina Ellis Highlights 6 Campaigns that Create Empathy

Here are six creative campaigns that use creativity to connect with the audience.

Klick Health's Elliot Langerman on the Power of Persuasion

Klick Health's Elliot Langerman on the Power of Persuasion

Here are six global campaigns that make the case for persuasion.

Carling's Sherri Wilkins on her first creative break

Carling's Sherri Wilkins on her first creative break

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The chief creative officer at Carling Communications talks about how she learned that the best leaders are only as good as the performance of their team.

Most Daring Campaign of 2016

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While some excellent and creative unsold work was entered, the judges felt that none of the submissions were precisely "daring" enough.

Merck's creative archive tells an industry story

Merck's creative archive tells an industry story

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Did you know that Norman Rockwell was a medical illustrator for Merck?

Why Medical Education Needs More Creativity

Why Medical Education Needs More Creativity

It is clear that creative educational programs that find memorable ways to elicit empathy for the patient experience would likely be most successful.

DDB brings delegates face to face with realities of addiction

DDB brings delegates face to face with realities of addiction

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By focusing on accomplished people, the campaign is meant to show that addiction isn't a moral failing, but a physical condition that requires medical help.

The Story Behind the Story, Live From Cannes, Presented by McCann Health

The Story Behind the Story, Live From Cannes, Presented by McCann Health

McCann Health, the 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health festival.

DigitasLBi's Carlos Ricque on Why Simple Ads Are the Hardest to Make

DigitasLBi's Carlos Ricque on Why Simple Ads Are the Hardest to Make

The key to a successful ad? Think simple with an unexpected twist.

Arnold's Gary Scheiner to lead creative at ghg

Arnold's Gary Scheiner to lead creative at ghg

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Scheiner has held jobs in and out of healthcare over the course of his career.

"Good Enough" Will Never be Good Enough, Especially at Cannes

"Good Enough" Will Never be Good Enough, Especially at Cannes

"If you harness data and creative to make a real connection to your audience, people will follow the bread crumbs and seek information about your product," said Cannes Lions Health judge John Reid.

Zika campaign highlights millennial interest in work with a purpose

Zika campaign highlights millennial interest in work with a purpose

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A group of Havas agencies developed a song and a ritual for a Reckitt Benckiser campaign encouraging people to use mosquito repellant.

What pharma brands can learn from Lions Health

What pharma brands can learn from Lions Health

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Drugmakers test out virtual reality, partner with companies like Spotify, and go for the cinematic at Cannes Lions.

Pharma's complexity calls for a closer look at creativity

Pharma's complexity calls for a closer look at creativity

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The discontinuation of the Take It From a Fish campaign can serve as an example of the common ups-and-downs of pharma marketing.

How Jeremy Perrott does Cannes

How Jeremy Perrott does Cannes

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MM&M asks: What was the ROI for putting a McCann Health smiley face on the steps of the Palais?

 How Chris Duffey does Cannes

How Chris Duffey does Cannes

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Everything from the brand promise to the campaign solution to the case-study video — it all has to be based in authenticity, he says.

How Kathy Delaney does Cannes

How Kathy Delaney does Cannes

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On creativity: "Creativity can emerge from anywhere and anyone at any time. Medical breakthroughs aren't just discovered by scientists and researchers anymore."

Q&A: Omnicom Health Group's Josh Prince on provoking conversation in healthcare

Q&A: Omnicom Health Group's Josh Prince on provoking conversation in healthcare

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He talks about the three qualities that make for a great campaign and why conservatism will not help drugmakers address reputational issues.

Creativity in Healthcare: A Shift in Focus or a Better Lens?

Creativity in Healthcare: A Shift in Focus or a Better Lens?

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It's time for meetings that revolve around rosé on the Carlton Terrace. It's also time for the professional creative inferiority complex to pop up for people who make pharma ads.

Cannes: The Heat Is On

Cannes: The Heat Is On

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A rundown of MM&M at Cannes, and five burning questions heading into the Lions Health festival and awards.

U by Kotex opens up a period-themed pop-up shop

U by Kotex opens up a period-themed pop-up shop

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"The Period Shop" is the first effort in a multi-year "Period Projects" campaign.

Brazilian agencies create billboard that kills Zika-carrying mosquitoes

Brazilian agencies create billboard that kills Zika-carrying mosquitoes

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The billboards themselves operate on simple principles: fool mosquitoes into thinking they've found a human, and then trap them until they die of dehydration.

Creative partners should push pharma clients to tell better stories

Creative partners should push pharma clients to tell better stories

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Industry criticism can create opportunities for drugmakers and other healthcare organizations to create a stronger narrative.

Giant hires new Philadelphia GM and creative director

Giant hires new Philadelphia GM and creative director

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Giant appointed Ben Mallory, who has held creative leadership roles at AstraZeneca, as its new executive creative director.