Creative

Arnold's Gary Scheiner to lead creative at ghg

Arnold's Gary Scheiner to lead creative at ghg

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Scheiner has held jobs in and out of healthcare over the course of his career.

"Good Enough" Will Never be Good Enough, Especially at Cannes

"Good Enough" Will Never be Good Enough, Especially at Cannes

"If you harness data and creative to make a real connection to your audience, people will follow the bread crumbs and seek information about your product," said Cannes Lions Health judge John Reid.

Zika campaign highlights millennial interest in work with a purpose

Zika campaign highlights millennial interest in work with a purpose

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A group of Havas agencies developed a song and a ritual for a Reckitt Benckiser campaign encouraging people to use mosquito repellant.

What pharma brands can learn from Lions Health

What pharma brands can learn from Lions Health

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Drugmakers test out virtual reality, partner with companies like Spotify, and go for the cinematic at Cannes Lions.

Pharma's complexity calls for a closer look at creativity

Pharma's complexity calls for a closer look at creativity

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The discontinuation of the Take It From a Fish campaign can serve as an example of the common ups-and-downs of pharma marketing.

How Jeremy Perrott does Cannes

How Jeremy Perrott does Cannes

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MM&M asks: What was the ROI for putting a McCann Health smiley face on the steps of the Palais?

 How Chris Duffey does Cannes

How Chris Duffey does Cannes

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Everything from the brand promise to the campaign solution to the case-study video — it all has to be based in authenticity, he says.

How Kathy Delaney does Cannes

How Kathy Delaney does Cannes

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On creativity: "Creativity can emerge from anywhere and anyone at any time. Medical breakthroughs aren't just discovered by scientists and researchers anymore."

Q&A: Omnicom Health Group's Josh Prince on provoking conversation in healthcare

Q&A: Omnicom Health Group's Josh Prince on provoking conversation in healthcare

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He talks about the three qualities that make for a great campaign and why conservatism will not help drugmakers address reputational issues.

Creativity in Healthcare: A Shift in Focus or a Better Lens?

Creativity in Healthcare: A Shift in Focus or a Better Lens?

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It's time for meetings that revolve around rosé on the Carlton Terrace. It's also time for the professional creative inferiority complex to pop up for people who make pharma ads.

Cannes: The Heat Is On

Cannes: The Heat Is On

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A rundown of MM&M at Cannes, and five burning questions heading into the Lions Health festival and awards.

U by Kotex opens up a period-themed pop-up shop

U by Kotex opens up a period-themed pop-up shop

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"The Period Shop" is the first effort in a multi-year "Period Projects" campaign.

Brazilian agencies create billboard that kills Zika-carrying mosquitoes

Brazilian agencies create billboard that kills Zika-carrying mosquitoes

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The billboards themselves operate on simple principles: fool mosquitoes into thinking they've found a human, and then trap them until they die of dehydration.

Creative partners should push pharma clients to tell better stories

Creative partners should push pharma clients to tell better stories

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Industry criticism can create opportunities for drugmakers and other healthcare organizations to create a stronger narrative.

Giant hires new Philadelphia GM and creative director

Giant hires new Philadelphia GM and creative director

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Giant appointed Ben Mallory, who has held creative leadership roles at AstraZeneca, as its new executive creative director.

Facebook's Everson: Agencies lagging on mobile creative

Facebook's Everson: Agencies lagging on mobile creative

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Facebook has found that 43% of people who watch the first three seconds of a video will stay for 10 seconds. To create engagement, agencies need to rethink the creative approach.

Giant's McCasland on chasing novelty

Giant's McCasland on chasing novelty

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McCasland has witnessed the agency's evolution from a small startup to a 150-strong team with offices in San Francisco and Philadelphia.

A legendary letter: Bill Bernbach's 1940s plea for creativity

A legendary letter: Bill Bernbach's 1940s plea for creativity

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The note is exceptional not merely for its passion—Bernbach admits to being "damned worried" about the agency's future—but for its historical resonance.

Grand Prix drought ends, but questions persist

Grand Prix drought ends, but questions persist

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The inspirational value is clear for Lions Health attendees, but there is still confusion about what good looks like for branded pharma campaigns, and how the US fits in.

Pharma at Cannes:  C'est la Vie

Pharma at Cannes: C'est la Vie

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It's not only a venue to gain creative inspiration, but a good place to scout talent, and there are no lack of strategic meetings underway in Cannes.

Mullen Lowe's Sokoloff closes Lions Health

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The second annual Lions Health creativity festival ended Saturday.

Lions Health entries increase by 30% in 2015

A quarter of this year's 1,862 entries are in the pharma category.

A Q&A with Sir Roger Moore, 2015 Young Lions Health Award judge

A Q&A with Sir Roger Moore, 2015 Young Lions Health Award judge

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Moore, a longtime Goodwill Ambassador for Unicef, talked with MM&M about how creativity can be used to improve public health.

Cannes Grand Prix may again prove elusive for pharma

Cannes Grand Prix may again prove elusive for pharma

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The Lions Health jurors in 2014 declined to award the top prize in the pharma category, raising questions about how the industry's creativity stacks up against the world's top marketers.

A Q&A with Rob Rogers, 2015 Lions Health pharma jury president

A Q&A with Rob Rogers, 2015 Lions Health pharma jury president

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He spoke with MM&M about whether pharma is ready to win a Grand Prix, if regulation limits creativity in healthcare, and why wearables may spur creativity.

Pfizer, J&J creative reviews 'meh' on the medical side

Pfizer, J&J creative reviews 'meh' on the medical side

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For the big mainline ad agencies, the recent creative consolidations at Pfizer and Johnson & Johnson are a big deal, but to their medical agency subsidiaries, they mostly represent a codification of where things stood to begin with.

EMD Serono brings back "Birds & Bees" infertility effort

EMD Serono brings back "Birds & Bees" infertility effort

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EMD Serono refreshed its "Birds & Bees" fertility issues awareness campaign with a Facebook page and a music video.

GSK launches new Alli spots, hands five OTC brands to Meda

GSK launches new Alli spots, hands five OTC brands to Meda

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GlaxoSmithKline launched new commercials for Alli, in time for New Year's resolutions and holiday overeating remorse, and handed off five OTC products to Meda Pharmaceuticals.

AstraZeneca airs "consuming" consumer for Seroquel XR bipolar depression

AstraZeneca airs "consuming" consumer for Seroquel XR bipolar depression

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AstraZeneca launched the first consumer TV and print ads for Seroquel XR for bipolar depression, playing on the all-consuming way in which patients experience the disease.

Last chance to grab glory

Last chance to grab glory

If you still haven't entered the MM&M Awards 2009, then you'd better move fast--today (June 5) is the final deadline for submissions.

OPINION

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