CRM

IMS to buy Cegedim CRM

IMS to buy Cegedim CRM

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IMS is offering $520 million cash to add Cegedim's CRM and strategic data business. Cegedim says it will use the money to pay down debt.

Pharmas are cool with YouTube but fear Twitter

Pharmas are cool with YouTube but fear Twitter

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Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests.

MS patients hungry for info on orals, says survey

MS patients hungry for info on orals, says survey

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MS patients have an "insatiable appetite" for information about treatments online, particularly the new class of oral treatments, whose manufacturers could be doing more to prep them for switch conversations, a survey suggests.

Harte-Hanks launches health and wellness agency True

Harte-Hanks launches health and wellness agency True

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Harte-Hanks, the direct marketing giant, is looking to break off a piece of the burgeoning health and wellness market with the launch of True Health + Wellness.

Novo Nordisk adds e-books to patient support program

Novo Nordisk adds e-books to patient support program

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Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.

Update Software AG launches CRM tool in the US

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Update CRM Inc., a US subsidiary of Austria-based Update Software AG, launched a CRM tool aimed at life science corporations in the US. The software, called update.revolution, hopes to attract clients looking to avoid high upfront costs and lengthy implementation periods.

Covidien campaign touts surgery for Type 2 diabetes

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Covidien is launching an educational campaign aimed at raising awareness of gastric bypass surgery as an option to treat type 2 diabetes among morbidly obese sufferers.

UCB to report AEs to FDA via community site

UCB to report AEs to FDA via community site

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UCB announced a partnership with PatientsLikeMe.com to launch an epilepsy-focused patient community, and will report adverse events directly to FDA through round-the-clock surveillance.

Sanofi, Cegedim launch mobile CRM for managed markets

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Sanofi-Aventis partnered with Cegedim Dendrite to launch a CRM mobile platform for its managed market managers. The three-year agreement spans 28 countries, including the US, France and Japan.

Last chance to grab glory

Last chance to grab glory

If you still haven't entered the MM&M Awards 2009, then you'd better move fast--today (June 5) is the final deadline for submissions.

Pfizer aims to differentiate Toviaz with patient support program

Pfizer aims to differentiate Toviaz with patient support program

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Pfizer is launching Detrol follow-on Toviaz with a 12-week patient support program featuring a progress tracker, personalized emails and tips on bladder training techniques. The company said many overactive bladder patients currently suffer from a lack of behavioral intervention.

Non-compliance, requests for generics on the rise, says survey

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Physicians say patient compliance is getting worse, and they're hearing more requests for generic or OTC alternatives to prescribed medications as the economic malaise takes its toll, according to a PriMed survey.

SSL taps Saatchi Wellness for Durex US

SSL taps Saatchi Wellness for Durex US

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Saatchi & Saatchi Wellness won the US integrated marketing account for Durex following a four-way pitch. The assignment spans advertising, digital, retail and CRM and includes the launch of the new Bare condom.

DTC spend set to slide, loyalty cards up, says survey

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Marketers anticipate substantial cuts in DTC spend in 2009, according to a Cegedim Dendrite survey in which 58% of respondents said they'd cut consumer ad spend this year. Last year 28% said they'd cut back on consumer advertising.

As patients scrimp, BMS ads offer to pay Orencia co-pays

As patients scrimp, BMS ads offer to pay Orencia co-pays

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Recession got you down? Having second thoughts about filling that prescription? How about some help with your co-pay? That's the tack Bristol-Myers Squibb is taking with its Orencia Promise program.

Saatchi Consumer absorbs spin-off Glow Worm amid downturn

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Saatchi & Saatchi Consumer Health + Wellness is absorbing its spin-off Glow Worm in a "proactive" effort amid slowing consumer advertising spend.

Pfizer brings back tortoise, hare in Chantix extended remix

Pfizer brings back tortoise, hare in Chantix extended remix

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Nine months after it pulled Chantix DTC amid concern about possible psychiatric side effects, Pfizer's tortoise and hare are back on the air with a new 90-second TV spot long on risk information.

Designs from Experience

To offer maximum returns, pharmaceutical Web sites and CRM programs must be designed and built using the insights from the user experience, say Laura Keller and Mark McConaghy

Direct Marketing Report: connect with color

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The internet hasn’t replaced traditional direct marketing, but its unique abilities have made it an essential part of the pharma marketing mix. Stephen McGuire finds out what Web-shy brand directors are missing

Centrix to license Target SFA CRM suite

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Centrix Pharmaceutical has agreed to license and deploy Cegedim North America’s Target SFA customer relationship management suite for its US sales force.

Sanofi-Aventis VP touts value of CRM

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In an ever-changing marketplace, pharma marketers must always be working on ways to foster patient relationships, according to the marketing VP behind Sanofi-Aventis blockbuster Ambien CR.

Ogilvy lands Pfizer vet to develop CRM

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Lita Sands, who once headed CRM at Pfizer, has been hired by Ogilvy Healthworld as client services strategy head in its Healthcare unit.


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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