CRM

Novo Nordisk adds e-books to patient support program

Matthew Arnold September 14, 2011

Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.

Update Software AG launches CRM tool in the US

Ben Comer May 18, 2010

Update CRM Inc., a US subsidiary of Austria-based Update Software AG, launched a CRM tool aimed at life science corporations in the US. The software, called update.revolution, hopes to attract clients looking to avoid high upfront costs and lengthy implementation periods.

Covidien campaign touts surgery for Type 2 diabetes

Matthew Arnold June 19, 2009

Covidien is launching an educational campaign aimed at raising awareness of gastric bypass surgery as an option to treat type 2 diabetes among morbidly obese sufferers.

UCB to report AEs to FDA via community site

Ben Comer June 16, 2009

UCB announced a partnership with PatientsLikeMe.com to launch an epilepsy-focused patient community, and will report adverse events directly to FDA through round-the-clock surveillance.

Sanofi, Cegedim launch mobile CRM for managed markets

Ben Comer June 08, 2009

Sanofi-Aventis partnered with Cegedim Dendrite to launch a CRM mobile platform for its managed market managers. The three-year agreement spans 28 countries, including the US, France and Japan.

Last chance to grab glory

June 04, 2009

If you still haven't entered the MM&M Awards 2009, then you'd better move fast--today (June 5) is the final deadline for submissions.

Pfizer aims to differentiate Toviaz with patient support program

Matthew Arnold June 03, 2009

Pfizer is launching Detrol follow-on Toviaz with a 12-week patient support program featuring a progress tracker, personalized emails and tips on bladder training techniques. The company said many overactive bladder patients currently suffer from a lack of behavioral intervention.

Non-compliance, requests for generics on the rise, says survey

Matthew Arnold May 28, 2009

Physicians say patient compliance is getting worse, and they're hearing more requests for generic or OTC alternatives to prescribed medications as the economic malaise takes its toll, according to a PriMed survey.

SSL taps Saatchi Wellness for Durex US

Matthew Arnold May 18, 2009

Saatchi & Saatchi Wellness won the US integrated marketing account for Durex following a four-way pitch. The assignment spans advertising, digital, retail and CRM and includes the launch of the new Bare condom.

DTC spend set to slide, loyalty cards up, says survey

Matthew Arnold May 13, 2009

Marketers anticipate substantial cuts in DTC spend in 2009, according to a Cegedim Dendrite survey in which 58% of respondents said they'd cut consumer ad spend this year. Last year 28% said they'd cut back on consumer advertising.

As patients scrimp, BMS ads offer to pay Orencia co-pays

Matthew Arnold March 11, 2009

Recession got you down? Having second thoughts about filling that prescription? How about some help with your co-pay? That's the tack Bristol-Myers Squibb is taking with its Orencia Promise program.

Saatchi Consumer absorbs spin-off Glow Worm amid downturn

Matthew Arnold December 10, 2008

Saatchi & Saatchi Consumer Health + Wellness is absorbing its spin-off Glow Worm in a "proactive" effort amid slowing consumer advertising spend.

Pfizer brings back tortoise, hare in Chantix extended remix

Matthew Arnold September 16, 2008

Nine months after it pulled Chantix DTC amid concern about possible psychiatric side effects, Pfizer's tortoise and hare are back on the air with a new 90-second TV spot long on risk information.

Designs from Experience

Laura Keller and Mark McConaghy August 01, 2007

To offer maximum returns, pharmaceutical Web sites and CRM programs must be designed and built using the insights from the user experience, say Laura Keller and Mark McConaghy

Direct Marketing Report: connect with color

Stephen McGuire June 01, 2007

The internet hasn’t replaced traditional direct marketing, but its unique abilities have made it an essential part of the pharma marketing mix. Stephen McGuire finds out what Web-shy brand directors are missing

Centrix to license Target SFA CRM suite

Stephen McGuire May 01, 2007

Centrix Pharmaceutical has agreed to license and deploy Cegedim North America’s Target SFA customer relationship management suite for its US sales force.

Sanofi-Aventis VP touts value of CRM

Stephen McGuire December 01, 2006

In an ever-changing marketplace, pharma marketers must always be working on ways to foster patient relationships, according to the marketing VP behind Sanofi-Aventis blockbuster Ambien CR.

Ogilvy lands Pfizer vet to develop CRM

Marc Iskowitz November 01, 2006

Lita Sands, who once headed CRM at Pfizer, has been hired by Ogilvy Healthworld as client services strategy head in its Healthcare unit.

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.