Cushman buys HealthInfo Direct

Cushman Amberg Communications, an independent Chicago-based PR agency, acquired HealthInfo Direct, the Chicago healthcare direct marketing and PR firm. Terms of the deal were not disclosed.

HealthInfo Direct partners Marita Gomez and Matthew Stone become VPs at the combined company, which will continue to operate as Cushman Amberg, with Gomez in charge of healthcare PR and Stone heading up healthcare direct marketing. Both report to president and CEO Tom Amberg.

“They bring substantial knowledge and capability in healthcare and direct marketing that adds tremendously to our strengths,” said Amberg.

“They're highly regarded in the healthcare industry,” he said. “There's great synergy between what they do for their clients and what we do for our clients.”

With offices in Chicago and St. Louis, Cushman Amberg has around 35 clients, including GE Healthcare Financial Services, US Cellular, the US Futures Exchange and Intercall. HealthInfo Direct brings nine clients, including several pharma firms, to the company's roster.

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