Customers

CVS relies on personalization in its ExtraCare loyalty program

CVS relies on personalization in its ExtraCare loyalty program

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CVS has a pharmacy text program to remind patients to refill their prescriptions and alert them when their medications are ready.

Jenny Streets, AstraZeneca

Jenny Streets, AstraZeneca

Jenny Streets is the senior director of customer experience and innovation at AstraZeneca.

6 personalization practices from Walgreens' Balance Rewards program

6 personalization practices from Walgreens' Balance Rewards program

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How the retail pharmacy chain uses customer data to make its marketing messages relevant.