Customers
Infographic | HCPs must deal with communication breakdown
December 11, 2017Drugmakers are proud of the patient service programs they've developed. Yet there remains a disconnect in the way information is communicated to HCPs.
CVS relies on personalization in its ExtraCare loyalty program
May 10, 2017CVS has a pharmacy text program to remind patients to refill their prescriptions and alert them when their medications are ready.
Jenny Streets, AstraZeneca
April 04, 2017Jenny Streets is the senior director of customer experience and innovation at AstraZeneca.
6 personalization practices from Walgreens' Balance Rewards program
January 22, 2017How the retail pharmacy chain uses customer data to make its marketing messages relevant.
