Dan McKillen

Most Recent Articles by Dan McKillen

Web Watch: Interactive video advertising will become the standard

Someday we'll look back at the early days of the Internet and realize that banner ads were the Internet's training wheels before interactive video advertising became the standard ad units on the web.

Web Watch: Pharma marketers should look past detailing to physicians

One definition of being crazy is to continue to do the same thing but to expect a different result.

Web Watch

What's in store for the online health business for 2009? I asked three industry thought leaders to share their views

Web Watch

It seems like there are thousands of web communities online these days.

Web Watch

Marjorie Martin, SVP and general manager of Everyday Health, believes consumers will be the big winner in the merger of Revolution Health and Everyday Health.

More Articles by Dan McKillen

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What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.


A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.