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Dan McKillen

 
 

Recent Articles

Web Watch: Interactive video advertising will become the standard

February 16, 2009

Someday we'll look back at the early days of the Internet and realize that banner ads were the Internet's training wheels before interactive video advertising became the standard ad units on the web.
 

Web Watch: Pharma marketers should look past detailing to physicians

January 15, 2009

One definition of being crazy is to continue to do the same thing but to expect a different result.
 

Web Watch

December 15, 2008

What's in store for the online health business for 2009? I asked three industry thought leaders to share their views
 

Web Watch

November 15, 2008

It seems like there are thousands of web communities online these days.
 

Web Watch

October 13, 2008

Marjorie Martin, SVP and general manager of Everyday Health, believes consumers will be the big winner in the merger of Revolution Health and Everyday Health.
 

Web Watch

September 12, 2008

Physicians are busy.
 

Web Watch

August 18, 2008

Search continues to gain ground on email as the killer app on the Internet.
 

Web Watch

July 14, 2008

Most companies have not evolved their marketing strategies to keep pace with the magnitude of evolution we're seeing in how physicians gather information to make clinical decisions.
 

Web Watch

July 01, 2008

The Internet has become the ultimate disruptive medium.
 

Web Watch

June 01, 2008

The long tail of the Internet has been mentioned a few times in this column over the past few years. The long tail actually refers to all the people and businesses near the tail end of the Internet food chain that make money by leveraging what the Internet has to offer, in a million different ways.
 
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Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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