Dan McKillen

Most Recent Articles by Dan McKillen

Web Watch: Interactive video advertising will become the standard

Someday we'll look back at the early days of the Internet and realize that banner ads were the Internet's training wheels before interactive video advertising became the standard ad units on the web.

Web Watch: Pharma marketers should look past detailing to physicians

One definition of being crazy is to continue to do the same thing but to expect a different result.

Web Watch

What's in store for the online health business for 2009? I asked three industry thought leaders to share their views

Web Watch

It seems like there are thousands of web communities online these days.

Web Watch

Marjorie Martin, SVP and general manager of Everyday Health, believes consumers will be the big winner in the merger of Revolution Health and Everyday Health.

More Articles by Dan McKillen

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.