Dan McKillen

Most Recent Articles by Dan McKillen

Web Watch: Interactive video advertising will become the standard

Someday we'll look back at the early days of the Internet and realize that banner ads were the Internet's training wheels before interactive video advertising became the standard ad units on the web.

Web Watch: Pharma marketers should look past detailing to physicians

One definition of being crazy is to continue to do the same thing but to expect a different result.

Web Watch

What's in store for the online health business for 2009? I asked three industry thought leaders to share their views

Web Watch

It seems like there are thousands of web communities online these days.

Web Watch

Marjorie Martin, SVP and general manager of Everyday Health, believes consumers will be the big winner in the merger of Revolution Health and Everyday Health.

More Articles by Dan McKillen

Web Watch

Web Watch

Web Watch

Web Watch

Web Watch

Web Watch

Web Watch

Web Watch

Web Watch

Web Watch

Web Watch

Web Watch

Web Watch

Web Watch

Web Watch

Email Newsletters


As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.