Data & Analytics
The FDA-approved app will allow MS patients to share their medication injection history with HCPs.
As drugmakers hire economists and pharmacologists to better grapple with big data, how can ad agencies ensure they're not left behind?
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This includes Sarepta Therapeutics' Exondys 5 and Vertex Pharmaceuticals' Orkambi.
Drugs approved through the accelerated approval pathway, as well as psychiatric drugs, were more likely to have a safety issue following FDA approval.
The market for health data and technology is growing, but the industry must also address concerns about privacy, standards, and diversity.
HHS Secretary Tom Price calls for health IT that works for clinicians and better interoperability.
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This is likely due, in part, to the increasingly complex nature of new specialty drugs.
An analysis of claims data found that an off-label settlement for one Eli Lilly drug did not significantly change how often it was prescribed off-label after the settlements.
These facilities may be more prone to attack because there are more people at them with access to private patient data, whether to conduct medical research or educate new healthcare professionals.
In the wake of MD Anderson's costly failure with IBM's Watson supercomputer, a Watson backlash brewing in biopharma may lead to a moment of reckoning in life sciences.
Amy Molyneux is co-founder and EVP of Meta.
Libbe Englander is founder and CEO of Pharm3r.
Jeff Ceitlin is CCO of HVH Patient Precision Analytics.
Organizations are focusing on better ways to verify HCPs' digital identities.
Pfizer and Bristol-Myers Squibb were the top spenders last year.
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Docs said patients asked about drugs from DTC ads six times in a typical week, compared to just twice a week five years ago.
How the retail pharmacy chain uses customer data to make its marketing messages relevant.
Deborah Furey will lead the agency's pilot of a new personalized marketing offering.
There are dozens of players, including leaders like IBM Watson Health and Verily as well as smaller concerns, lining up to sell pharma access to some sort of data solution.
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Data scientists are a new kind of insight and analytics professional showing up in the biopharma ranks.
The first step is to seek leadership support, she says.
Pharma can reach physicians within the EHR, but they must send the right message at the right time, she said at an MM&M event.
However, the rate of drug spending slowed compared to last year, according to an analysis by the CMS.
A new survey found that U.S. pharma marketers prefer using social media and mobile apps to reach healthcare providers.
Most physicians said EHRs have negatively impacted their communication with a patients.