Data & Analytics

Agnitio launches Rainmaker marketing tool

Agnitio launches Rainmaker marketing tool

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The company unveiled the mix-and-match marketing management tool at the Eye for Pharma conference in Barcelona.

NIH wants to end bad data

The US agency says we've got too much data that cannot be reproduced.

Pitting Big Data against nonadherence

Pitting Big Data against nonadherence

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A young company is hoping its analytics platform can help doctors and pharma figure out who's going to stop taking their medication, and get them back on track.

IMS to go public, says acquisitions possible

IMS to go public, says acquisitions possible

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The data and analytics giant is looking to launch an IPO. The company, which is the subject of an antitrust suit, said in its prospectus that it anticipates future acquisitions.

CMS rolls out researcher tool

The tool lets researchers tap into health data from work, meaning the year-long waits for data are over.

Genotype-1 hep. C race heats up

Genotype-1 hep. C race heats up

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Data released at the Boston meeting of the American Association for the Study of Liver Diseases hints at an upcoming Gilead-Merck brawl.

Kleenex brand goes flu hunting

Kleenex brand goes flu hunting

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The Kimberly-Clark-backed cold and flu predictor mixes Big Data, and big branding, with an individualized focus.

NY'ers to get first taste of Big Data, as creation of state's patient portal gets under way

NY'ers to get first taste of Big Data, as creation of state's patient portal gets under way

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The state's first patient portal has officially entered development, and the e-health firm leading the effort said that a former WebMD executive joined its board.

The complexity of cracking open the data door

The complexity of cracking open the data door

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Companies are moving toward more access to clinical trial data. Despite their new stance, the internal battles haven't quite ended, some say.

European regulators to publish clinical trials data

European regulators to publish clinical trials data

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The head of the European Medicines Agency has said it's a matter of how, not if, the body will mandate publication of clinical trials data—and that has pharmas on both sides of the Atlantic sweating the potential implications for global competitiveness.

SaaS firm signs up agencies, others to analytics/RM platform

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Seattle-based Appature has signed up several healthcare marketing agencies and business service firms to use its cloud-based relationship marketing platform.

Life science firms wade into Big Data

Life science firms wade into Big Data

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Pharma companies are starting down the Big Data path but are trying to identify the business questions best suited to new analytic techniques.

IMS pitches expanded real-world evidence platform to pharma

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IMS has added claims data to its real-world evidence (RWE) platform, but can it satisfy industry's demand for RWE as well as a payer can?

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