Millennials don't care about traditional healthcare: study
Millennials care less about their medical care than other generations and, at the same time, want employers to play an active role in supporting their overall health and well-being, according to a survey conducted by consultancy Aon Hewitt.
Millennial medical ennui was measured in the analysis by the group, with respondents noting that they are unlikely “to participate in activities focused on prevention and maintaining or improving physical health.”
The analysis of over 2,700 U.S. employees and their dependents found that 54% have had a physical in the last 12 months, versus 60% of Baby Boomers. Similarly, only 39% say preventive care is an important component of staying healthy, versus 49% of Gen-Xers and 69% of Boomers. While Millennials are more likely to engage in regular exercise than Gen-Xers and Boomers, they're less likely to participate in “health eating/weight management programs.”
That's not to say that everyone in the 13-to-32 age bracket doesn't care about his health—Millennials just identify more with non-traditional health-conscious behavior. In a poll conducted by inVentiv Health agencies in October, 49% of Millennials said they tried extreme fitness regimens, like CrossFit. A significant percentage reported they're trying to eat their way to a healthier lifestyle.
And while Millennials may not be turning to doctors for support, they are looking for structure from their employers, per Aon Hewitt's findings. Fifty-two percent of Millennials said that “living or working in a healthy environment” is influential to their personal health, and another 53% said they are open to “having their direct manager play an active role in encouraging them to get and stay healthy.” Millennials were also the most likely to participate in employee-assistance programs (16%), compared to GenXers (10%) and Boomers (8%).
Millennials can be best reached via mobile apps, text and popular social channels and through more easily accessible health and wellness programs, Aon Hewitt suggests. The consultancy also recommends adding competition to the mix, noting that fitness challenges often motivate this age group.