DDMAC head says warnings tripled

Share this article:
FDA warnings on misleading ads have more than tripled in the last year, Tom Abrams, head of the FDA's Division of Drug Marketing and Communications said yesterday.
The FDA sent 17 warning letters in the 12 months ending in August compared with an average of about four to five letters in recent years, said Abrams, who made the comments to food and drug regulatory lawyers during a conference in Washington, the Associated Press reported.
The majority of letters, about 82 percent, cited companies for not including information about side effects and other risks in promotional materials for patients and doctors, Abrams explained.  About half the letters also warned companies for making false claims about drug efficacy, while about 40 percent cited them for wrongly comparing the featured drug to a competitor.
"Industry can make efforts to better present risk information," Abrams said.
"This is critical to public health . . . We are continuing to take necessary actions to ensure that prescription drug promotions have risk information," he added. 
Several guidelines about how to format promotions should be issued by the end of 2005, Abrams said.
Share this article:
close

Next Article in News

Email Newsletters

More in News

Star Group merges with Vox Medica, Calcium NYC

Star Group merges with Vox Medica, Calcium NYC

The newly formed group will be known as Calcium with Steve Michaelson, formerly of Rosetta Wishbone, at the helm.

Survey finds pay doesn't make doctors happy

Survey finds pay doesn't make doctors happy

Medscape's survey of over 24,000 physicians found that a paycheck is not necessarily linked to a physician's professional satisfaction.

CDC sees declines in some diabetes complications

CDC sees declines in some diabetes complications

Centers for Disease Control data shows that diabetes complications including heart attack and amputation fell in the twenty years between 1990 and 2010. The bad news: the number of diagnosed ...