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Deborah Weinstein

 
 

Recent Articles

Purdue puts Intermezzo DTC to bed

May 16, 2013

Marketing partner Transcept pulled 90 sales reps and Purdue closed out the majority of its DTC outreach in March.
 

FDA gut-checks DTC clarity

May 14, 2013

The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer.
 

FDA move gives Purdue edge in painkiller market

May 13, 2013

Generic Opana ER got the go-ahead from FDA, exposing the drugmaker to generic competition -- unlike Purdue, whose tamper-proof painkiller won standalone status.
 

GSK adds competitor to COPD market

May 10, 2013

The FDA approved the Breo/Ellipta combo, but analysts are wary about its potential to go beyond the COPD indication in the US.
 

Actavis may buy Warner Chilcott

May 10, 2013

Already the world's third-largest generics maker, Actavis stands to gain if it can seal the deal
 

Orexigen, Vivus remain in weight-loss limbo

May 09, 2013

Quarterly reports show that that the weight loss category remains a cool one, but studies indicate that even the best marketing plan will have to overcome payer and pricing issues.
 

Studies show cheaper drugs don't add up to greater use

May 09, 2013

Two studies released show that the story behind lower consumer healthspend isn't about generics improving health.
 

WebMD on the hunt for new business

May 08, 2013

The CEO's unexpected departure is part of the health information brand's latest changes. On the table: possible acquisitions. In progress: a new federal contract and new website content. Ignored: if the company wants to be bought.
 

WebMD CEO out after a year

May 07, 2013

The portal announced Tuesday that Cavan Redmond, who took the top job there just weeks shy of one year back, is no longer with the company.
 

FDA streamlines patient access information

May 06, 2013

A new FDA site gives patients a one-stop shop for commenting on pending regulations, finding clinical trials and navigating treatment options.
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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