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Deborah Weinstein

 
 

Recent Articles

WebMD on the hunt for new business

May 08, 2013

The CEO's unexpected departure is part of the health information brand's latest changes. On the table: possible acquisitions. In progress: a new federal contract and new website content. Ignored: if the company wants to be bought.
 

WebMD CEO out after a year

May 07, 2013

The portal announced Tuesday that Cavan Redmond, who took the top job there just weeks shy of one year back, is no longer with the company.
 

FDA streamlines patient access information

May 06, 2013

A new FDA site gives patients a one-stop shop for commenting on pending regulations, finding clinical trials and navigating treatment options.
 

Merck throws more staff behind Januvia; overall sales slid for quarter

May 01, 2013

Sales fell more sharply during the quarter than execs expected, and Merck said it has put more Januvia-only reps behind its diabetes franchise.
 

Duchesnay returns morning sickness drug to US market

May 01, 2013

The first drug for morning sickness in thirty years enters the market this month.
 

How to succeed in emerging markets

May 01, 2013

A recent study by Booz & Co, signals what it takes to convert emerging markets from potential revenue sources into financially sustaining markets
 

Survey says sales reps are here to stay, despite changes

May 01, 2013

Sales jobs aren't vaporizing, Accenture's global director of life sciences Craig Roberston told MM&M—rather, they're being reconfigured, and in some cases, relocated.
 

Professional Marketing briefs: May 2013

May 01, 2013

News on Bristol-Myers Squibb, AstraZeneca and Accenture
 

Med Ed Report briefs: May 2013

May 01, 2013

News on Pfizer, Novartis, Teva, SternScientific, Roche and the PharmedOut Conference
 

Elsevier gives RSS an editorial spin

May 01, 2013

Elsevier is replacing its OncologyStat portal with a multidisciplinary news and research aggregator called PracticeUpdate
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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